Competitive Identity: The New Brand Management For Nations, Cities And Regions

Hardcover | January 15, 2007

bySimon Anholt

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Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.

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From the Publisher

Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be app...

Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as...

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Format:HardcoverDimensions:160 pages, 9 × 6 × 0.38 inPublished:January 15, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230500285

ISBN - 13:9780230500280

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Table of Contents

What Is Competitive Identity? * The Theory of Competitive Identity * Understanding National Image * Planning for Competitive Identity * Implementing Competitive Identity * Competitive Identity and Development