Competitive Intelligence For Information Professionals by Margareta NelkeCompetitive Intelligence For Information Professionals by Margareta Nelke

Competitive Intelligence For Information Professionals

byMargareta Nelke, Charlotte HåkanssonEditorMargareta Nelke

Paperback | February 12, 2015

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Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives.Competitive Intelligence for Information Professionalsexplores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors own experiences when working with competitive intelligence in international corporations are also included.

  • Competitive intelligence (CI) is a new area for Information professionals
  • Offers perspectives on a new trend within the library and information sector
  • Provides a comprehensive approach to CI
Margareta Nelke graduated from the Swedish School of Library and Information Science in 1982 and took a diploma in Marketing Management in 1990. After a short period at a public library and a university library she worked as an information specialist in corporations. In 1983 she took up the position of library manager at Alfa-Laval and...
Title:Competitive Intelligence For Information ProfessionalsFormat:PaperbackDimensions:152 pages, 8.75 × 6.35 × 0.68 inPublished:February 12, 2015Publisher:Woodhead PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0081002068

ISBN - 13:9780081002063

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Table of Contents

" The value of professional competitive intelligence and information management for the organization
" The information professional's role in competitive intelligence activities
" Competitive intelligence and leadership
" Promoting competitive intelligence
" Competitive Intelligence from start to end - PCMAC
o Plan
o Capture
o Manage
o Analyze
o Communicate
" Tools and information resources