Competitive Strategies: Managing the Present, Imagining the Future

Hardcover | January 4, 2013

byEnrico Valdani, Alessandro Arbore

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.

ENRICO VALDANI is a full professor and director of the Marketing Department at Bocconi University, Italy. He is President of the SIM, the Italian Marketing Society. Co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issuesALESSANDRO ARBORE SDA is a professor of Marketin...
Format:HardcoverDimensions:288 pages, 10.8 × 5.71 × 0.9 inPublished:January 4, 2013Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230301649

ISBN - 13:9780230301641

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Table of Contents

The Revolution in Competitive Games
The Movement Game: Breaking Down Orthodoxies
The Maneuvers of the Movement Game
The Barriers to Change
Defence Strategies in the Movement Game
The Imitation Game
Creating Barriers to Imitation
The Position Game
Offensive And Defensive Maneuvers In The Position Game
The Final Frontier of Value