Competitive Technical Intelligence: A Guide to Design, Analysis, and Action

Hardcover | May 15, 2016

byMathias M. Coburn

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Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range ofissues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries. Although it may sound like industrial espionage, competitivetechnical intelligence is really a tool for managing the tremendous amount of information available to the public, and this volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources. The book includes numerous examples and a clearemphasis on basic principles, making it valuable for anyone interested in tracking and analyzing changes in current technology and industrial practices.

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From the Publisher

Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range ofissues, from initiating a technical intelli...

Mathias M. Coburn is an Adjunct Professor at the Graduate Business School at Widener University.
Format:HardcoverDimensions:288 pages, 9.25 × 6.13 × 0.98 inPublished:May 15, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195162145

ISBN - 13:9780195162141

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