Confessions of an Advertising Man

byDavid OgilvyForeword bySir Alan Parker

January 1, 2012|
Confessions of an Advertising Man by David Ogilvy
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A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
 
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy
 
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy''s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today''s advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and i...
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Title:Confessions of an Advertising ManFormat:PaperbackProduct dimensions:192 pages, 9.5 X 6 X 0.6 inShipping dimensions:192 pages, 9.5 X 6 X 0.6 inPublished:January 1, 2012Publisher:Southbank PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:190491537X

ISBN - 13:9781904915379

Appropriate for ages: All ages

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