Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and…

Paperback | September 13, 2005

byDebbie Allen

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Breakthrough ideas that won’t break the bank—the super-selling secrets behind Chicken Soup and other success stories!

“To be leading edge, you must be shameless. This book will show you how.”
—Mark Victor Hansen, cocreator of theChicken Soup for the Soul series

How did Mark Victor Hansen build his ChickenSoup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.

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Breakthrough ideas that won’t break the bank—the super-selling secrets behind Chicken Soup and other success stories! “To be leading edge, you must be shameless. This book will show you how.”—Mark Victor Hansen, cocreator of theChicken Soup for the Soul series How did Mark Victor Hansen build his ChickenSoup series into a multimillion-...

From the Jacket

Breakthrough techniques that will maximize your business success!To be a successful entrepreneur or small business owner, you must continuously promote your product, your service, and yourself. But do you know the most effective strategies for self-promotion that will take your business to a higher level? In Confessions of Shameless Se...

Debbie Allen is one of the world's leading authorities on marketing and self-promotion. The president of Allen & Associates Consulting, Inc., she is an internationally acclaimed speaker who has appeared in publications such as Entrepreneur, Selling Power, and Sales & Marketing Excellence.

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Format:PaperbackDimensions:240 pages, 8.9 × 5.9 × 0.74 inPublished:September 13, 2005Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071462023

ISBN - 13:9780071462020

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