Connected Causes: Online Marketing Strategies for Nonprofit Organizations by Walter WymerConnected Causes: Online Marketing Strategies for Nonprofit Organizations by Walter Wymer

Connected Causes: Online Marketing Strategies for Nonprofit Organizations

byWalter Wymer, Stacy Landreth Grau

Paperback | June 15, 2011

Pricing and Purchase Info

$43.95

Earn 220 plum® points
Quantity:

Ships within 1-3 weeks

Ships free on orders over $25

Not available in stores

about

As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil.Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tipsthroughout make this a very practical handbook.
Walter Wymer (DBA, Indiana University) is professor of marketing at the University of Lethbridge in Alberta, Canada. He is an internationally recognized scholar on nonprofit marketing and makes numerous presentations on topics ranging from volunteer recruitment to measuring donor loyalty. He is the former editor for Journal of Nonprofi...
Loading
Title:Connected Causes: Online Marketing Strategies for Nonprofit OrganizationsFormat:PaperbackDimensions:240 pages, 8.9 × 5.91 × 0.59 inPublished:June 15, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190616261

ISBN - 13:9780190616267

Reviews

Editorial Reviews

"A terrific book: well-organized, comprehensive, up-to-date, and rich with examples." --John Tropman, University of Michigan