Consumer Behaviour: Buying, Having, And Being, Sixth Canadian Edition by Michael G. SolomonConsumer Behaviour: Buying, Having, And Being, Sixth Canadian Edition by Michael G. Solomon

Consumer Behaviour: Buying, Having, And Being, Sixth Canadian Edition

byMichael G. Solomon, Katherine White, Darren W. Dahl

Paperback | February 1, 2013

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Explore the "act of buying" and beyond.

 

A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

Title:Consumer Behaviour: Buying, Having, And Being, Sixth Canadian EditionFormat:PaperbackDimensions:544 pages, 11 × 8.5 × 0.75 inPublished:February 1, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132161117

ISBN - 13:9780132161114

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Table of Contents

Section 1:    Consumers in the Marketplace

Chapter 1:  An Introduction to Consumer Behaviour

 

Section 2:    Consumers as Individuals

Chapter 2:  Perception

Chapter 3:  Learning and Memory

Chapter 4:  Motivation and Attitudes

Chapter 5:  The Self

Chapter 6:  Personality, Lifestyles, and Values

 

Section 3:    Attitude Change and Decision Making

Chapter 7:  Attitudes

Chapter 8: Attitude Change and Interactive Communications

Chapter 9: Individual Decision Making

Chapter 10: Buying and Disposing

 

Section 4:    Consumers in Their Social and Cultural Settings

Chapter 11: Social Influence and Social Media

Chapter 12: Income, Social Class, and Family Structure

Chapter 13: Subcultures

Chapter 14: Cultural Influences on Consumer Behaviour

Chapter 15: The Creation and Diffusion of Culture