Consumer Behaviour: Perspectives, Findings and Explanations

Paperback | January 15, 2013

byJohn O'shaughnessy

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A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

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A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

JOHN O'SHAUGHNESSYis Professor Emeritus of Business, Columbia University, New York and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

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Format:PaperbackDimensions:536 pages, 10.78 × 6.33 × 0.8 inPublished:January 15, 2013Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1137003766

ISBN - 13:9781137003768

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Table of Contents

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
Ethnopsychology
Behaviourism
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Sociology
Cultural Anthropology