Consumer Behaviour: Perspectives, Findings and Explanations

Paperback | January 15, 2013

byJohn O'shaughnessy

not yet rated|write a review

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

Pricing and Purchase Info

$91.00

In stock online
Ships free on orders over $25

From the Publisher

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

JOHN O'SHAUGHNESSYis Professor Emeritus of Business, Columbia University, New York and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

other books by John O'shaughnessy

Inquiry And Decision (routledge Revivals)
Inquiry And Decision (routledge Revivals)

Hardcover|Jul 25 2014

$137.84 online$244.13list price
Competitive Marketing (rle Marketing): A Strategic Approach
Competitive Marketing (rle Marketing): A Strategic Appr...

Hardcover|Sep 3 2014

$402.69 online$472.50list price(save 14%)
Business Organization (rle: Organizations)
Business Organization (rle: Organizations)

Hardcover|Mar 21 2013

$160.14 online$175.00list price(save 8%)
see all books by John O'shaughnessy
Format:PaperbackDimensions:536 pages, 10.78 × 6.33 × 0.8 inPublished:January 15, 2013Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1137003766

ISBN - 13:9781137003768

Customer Reviews of Consumer Behaviour: Perspectives, Findings and Explanations

Reviews

Extra Content

Table of Contents

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
Ethnopsychology
Behaviourism
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Sociology
Cultural Anthropology