Consumer Behaviour: Perspectives, Findings and Explanations by John O'shaughnessyConsumer Behaviour: Perspectives, Findings and Explanations by John O'shaughnessy

Consumer Behaviour: Perspectives, Findings and Explanations

byJohn O'shaughnessy

Paperback | December 4, 2012

not yet rated|write a review

Pricing and Purchase Info

$90.95

Earn 455 plum® points

In stock online

Ships free on orders over $25

Not available in stores

about

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

About The Author

JOHN O'SHAUGHNESSYis Professor Emeritus of Business, Columbia University, New York and Formerly Senior Associate, Judge Institute, Cambridge University, UK.
Business Organization (RLE: Organizations)
Business Organization (RLE: Organizations)

by John O'Shaughnessy

$51.19$63.88

Available for download

Not available in stores

The Undermining of Beliefs in the Autonomy and Rationality of Consumers
The Undermining of Beliefs in the Autonomy and Rationality of Consumers

by John O'Shaughnessy

$51.19$63.88

Available for download

Not available in stores

Competitive Marketing (RLE Marketing): A Strategic Approach
Competitive Marketing (RLE Marketing): A Strategic Approach

by John O'Shaughnessy

$51.19$63.88

Available for download

Not available in stores

Shop this author

Details & Specs

Title:Consumer Behaviour: Perspectives, Findings and ExplanationsFormat:PaperbackDimensions:536 pages, 9.21 × 6.14 × 0.03 inPublished:December 4, 2012Publisher:Macmillan Education UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1137003766

ISBN - 13:9781137003768

Look for similar items by category:

Customer Reviews of Consumer Behaviour: Perspectives, Findings and Explanations

Reviews

Extra Content

Table of Contents

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
Ethnopsychology
Behaviourism
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Sociology
Cultural Anthropology