Consumer Behaviour: Understanding Consumer Psychology and Marketing by M. Mpinganjira

Consumer Behaviour: Understanding Consumer Psychology and Marketing

byM. Mpinganjira, M. A. O. Dos Santos, V. Mugobo

Paperback | June 1, 2016

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Details & Specs

Title:Consumer Behaviour: Understanding Consumer Psychology and MarketingFormat:PaperbackDimensions:480 pagesPublished:June 1, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195999320

ISBN - 13:9780195999327

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