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Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion…

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics…
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This book presents a practical approach to ensuring your retail store’s success with consumers. It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and…

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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

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This is a Summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini. The book is an authoritative work on the art of persuasion. It discusses the mental attitudes that make you say “yes,” and, more importantly, explains how to use…

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Hooked by Nir Eyal with Ryan Hoover | Summary & Analysis   Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining…

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What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but…

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To our financial peril, most of us fail to realize how easily we can jeopardize our credit and how influential our personality is in doing so or not. Good People/Bad Credit, co-authored by a behavioral scientist, a banker and a journalist, and bottom-line to the…

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La psicología del dinero , de Claudia Hammond, es un examen científico de nuestra relación con el dinero, un estudio detallado del poder que éste ejerce sobre nosotros. Sabemos que lo necesitamos, y tendemos a querer más, sin tener en cuenta el modo en que afecta…

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With the popularity of Michael Moore, Adbusters magazine and Naomi Klein’s No Logo , it’s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In…

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How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase…

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Sometimes we need to take a step back and re-evaluate just why do we do the strange things that we do in business, why do people behave the way they do. "How To Survive" is about taking a fresh look, in a sometimes confrontational, sarcastic, ironic, insightful,…