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“Best Business Books of 2016” — Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence , social psychologist Robert…

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Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this…

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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics…

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Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But…
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|September 5, 2016

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There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have…
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|October 28, 2015

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Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise…
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|November 4, 2014

$16.99

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal…

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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our…

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First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

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Persuasion Series Book #2 Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it a manipulative…
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|June 22, 2017

$52.99

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A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take more…