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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal…

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What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but…

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"One of the best books around for demystifying the deliberately mysterious arts of advertising."-- Salon "Fascinating, entertaining and thought-stimulating."-- The New York Times Book Review "A brisk, authoritative and frightening report on how manufacturers,…

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This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging…

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental…

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The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly…

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners,…

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U.S. seniors are subject to financial abuse by “target of opportunity” abuses, abuses by financial salespersons without scruples and by professional criminals and con artists. Target of opportunity abuses are often committed by family members and caregivers who…

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In America, we live in a world of opulence, opportunity, freedom and liberty. Yet, many of us don’t realize how good we have it because we’ve never had a Tomahawk Missile fly over our heads or an Abrams Tank roll over our front yard during breakfast. A…

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Venda más y mejor conociendo a su cliente. La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchísimas situaciones, incluyendo la manera en que vamos de compras, compramos y…

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Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling…