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This economy is bad. Very bad. Everyone needs to save as much money as possible on every shopping trip. Everyone needs to get the most out of every dollar spent. $ave On $hopping will help every shopper realize that goal. This book will help every shopper…

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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time…

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What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing. Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The…
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Brands and businesses from across the globe have triedto leverage the India opportunity, based upon simplisticand widely-held assumptions. This book takes a criticallook at these myths and contradictions from an insideperspective, presenting a fresh and nuanced…
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1,500 Great Gift Ideas , Lorraine Bodger's fifth list book, is packed with terrific gift suggestions from the logical to the whimsical, from the practical to the downright extravagant. It's organized for maximum efficiency and fun and divided into sensible…

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La copertina di "Altreconomia" di marzo 2014 è dedicata all'etica dei makers. Un movimento che riunisce i nuovi artigiani open source, quelli che utilizzano le stampanti 3D, e che ha il suo "centro nevralgico" nei FabLab, laboratori di ricerca indipendenti e…
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Fare la spesa è divertente per qualcuno, un male necessario per altri. In ogni caso occorre tenere gli occhi ben aperti, per non cascare nei mille tranelli che i pubblicitari prima e i supermercati poi, ci tendono ad ogni piè sospinto. Ci sono interi settori…

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Hooked by Nir Eyal with Ryan Hoover | Summary & Analysis   Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining…
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Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies, identifying the disconnect between attempts to be great in the eyes of customers and how customers actually…
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In America, we live in a world of opulence, opportunity, freedom and liberty. Yet, many of us don’t realize how good we have it because we’ve never had a Tomahawk Missile fly over our heads or an Abrams Tank roll over our front yard during breakfast. A…

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Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business. In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a…

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For centuries, India has taken its geographic and demographic boundaries rather seriously. Cultural divides have existed between the north and south, between the north-east and the rest of India, between metros and small towns, and even between national and…