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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

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What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but…

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Dos autores de gran prestigio dentro de su sector • Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias…

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This is a Summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini. The book is an authoritative work on the art of persuasion. It discusses the mental attitudes that make you say “yes,” and, more importantly, explains how to use…

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Yuva India takes a deep dive into the lives of India’s young men and women. In unravelling what makes them tick, the book uncovers the phenomenon of ‘attitudinal convergence’ that is rapidly growing across youth cohorts in India. Tracing its origin to the arrival…

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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of…

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Desmistificando antigas teorias de marketing sobre o comportamento do consumidor, este livro traz uma visão completamente inovadora para a área: o estudo e a influência da biologia, fisiologia e anatomia no consumo. Questiona as teorias econômicas sob o ponto de…

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A arte da persuasão é um livro que pretende ajudá-lo de forma definita a tornar-se num mestre em matéria de comunicação e influência. Neste livro encontrará 22 fórmulas que poderá utilizar no…

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The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to…

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As redes sociais é esse novo mundo a desbravar e encontrar as suas riquezas. O mais importante é que devemos ver as redes sociais não como mais um canal de contato, mas como transformar o consumidor 2.0 num canal de contato. Esse mesmo…

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Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers' constantly changing chameleon-like needs. Juggling sales data, market information, stock control and staff, retailers act…

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The proposal for a new socio-economic model which today is widely sought for, outlined by one of the Italian economists at the forefront for the change of our economic system. The language is purposely simple and accessible to every reader, as the book is aimed…