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Pick Another Checkout Lane, Honey: Learn Coupon Strategies to Save $1000s at the Grocery Store…

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What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but…
Robert Cialdini's Influence: The Psychology of Persuasion Summary

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This is a Summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini. The book is an authoritative work on the art of persuasion. It discusses the mental attitudes that make you say “yes,” and, more importantly, explains how to use…
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About…

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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…
Russell Belk - Un chercheur "sacré"
Kobo ebook | French

|May 19, 2016

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Belk est aujourd’hui l’un des plus productifs et influents chercheurs au monde. Malgré sa production gigantesque, et même si Belk dit ne pas avoir une vision pragmatique dans la recherche, il est aisé d’identifier des axes forts dans ses publications, qui seront…
Schöne neue Konsumkultur (Telepolis): Fußweg durch den Konsumdschungel

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Die Kultur unserer mitteleuropäischen Gesellschaften ändert sich. Man muss aber gewissermaßen auf einen Berg steigen und nachdenklich hinunterschauen, um diese Veränderungen zu bemerken – und die alte Zeit (was immer sie auch war) kommt nie mehr zurück. Das…
The European Digital Handbook: A time-effective solution to sell online in Europe

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Are you trying to export your products or services online across Europe? Are you aware of the local particularities of the market you target? Do you have little spare time to learn? Then this e-book is for you. Learn how to efficiently sell online in Europe by…
Il Grande Spreco
Kobo ebook | Italian

|November 30, 2013

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PROGREDITI MA NON EVOLUTI: INTRODUZIONE AL PENSIERO SISTEMICO. Cosa lega Copernico ai rettili? E un genio matematico agli orsi polari? Cosa hanno in comune il traffico e la crisi economica? O il mal di schiena e il gusto della marmellata? Non ci rendiamo mai…
Shoppercracia
Kobo ebook

|September 22, 2017

$7.39 online

$8.16

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Há mais de 25 anos, indústria e comércio iniciaram o processo de gerenciamento por categorias (GC) em suas empresas. A prática se disseminou com sucesso pelos Estados Unidos, Europa e outras regiões. No Brasil, várias iniciativas foram realizadas, mas poucas…
¿Qué es eso del marketing?: Guía práctica de marketing para pymes

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¿Alguna vez se preguntó qué lo lleva a pagar tres veces más por un producto que tiene las mismas prestaciones que otro que se encuentra a sólo veinte centímetros de distancia? ¿Cuánto vale su marca? ¿Conoce realmente qué es lo que motiva a sus clientes? ¿Cuándo…
Differentiate to Dominate
Kobo ebook

|June 27, 2017

$9.29 online

$10.64

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Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven…
Técnicas de vendas e atendimento para gerentes líderes: Como gerar resultados em vendas e…

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Nenhuma pessoa vive, nos dias atuais, sem se relacionar de alguma forma com um profissional de vendas. Ele proporciona o lazer, o bem-estar, a informação, o divertimento, a cultura, a segurança, e tudo mais que cada cidadão necessita para viver no mundo atual.
Human Relations Protocol
Kobo ebook

|October 28, 2015

$8.69 online

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Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise…