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What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but…

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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

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The proposal for a new socio-economic model which today is widely sought for, outlined by one of the Italian economists at the forefront for the change of our economic system. The language is purposely simple and accessible to every reader, as the book is aimed…

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Dynamic value... the new client currency! Discover strategies the No.1 companies use to generate extreme client loyalty, dominate their markets and maintain profits. International author, speaker and expert Darrell Hardidge shares over two decades of success in…

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In the tradition of international bestsellers, Future Shock and Megatrends , Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave , a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology. The Mobile Wave…

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Yuva India takes a deep dive into the lives of India’s young men and women. In unravelling what makes them tick, the book uncovers the phenomenon of ‘attitudinal convergence’ that is rapidly growing across youth cohorts in India. Tracing its origin to the arrival…

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The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to…

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La proposta di un nuovo modello socio-economico che tutti, nel mondo, stanno cercando. In questo libro c’è un’idea, concreta, per rimettere al centro del sistema politico ed economico l’uomo e i suoi bisogni, per ridurre l’influenza che la finanza esercita sulla…

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A concise and useful book on the fundamentals of marketing. It provides appropriate guidelines to both Marketing concepts and Marketing in practice and is a must for any marketing professional.

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Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise…

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Desmistificando antigas teorias de marketing sobre o comportamento do consumidor, este livro traz uma visão completamente inovadora para a área: o estudo e a influência da biologia, fisiologia e anatomia no consumo. Questiona as teorias econômicas sob o ponto de…

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Questo lavoro analizza l’esperienza turistica del territorio della provincia di Teramo, per come riflessa nei discorsi dei “nuovi” turisti, agrituristi in particolare. L’agriturismo viene rappresentato come un modo per conciliare “esplorazione” e “familiarità”,…