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This is a Summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini. The book is an authoritative work on the art of persuasion. It discusses the mental attitudes that make you say “yes,” and, more importantly, explains how to use…

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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

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Au cours de ses 50 années de carrière, Gérald Zaltman a contribué aux champs du comportement du consommateur et des études marketing, en 1) montrant ce que l’interdisciplinarité pouvait apporter à ces domaines ; en 2) vulgarisant pour les praticiens du marketing…

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What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but…

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A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will fundamentally change your understanding of food and drink brands…
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Un interessante libro che svela i segreti con cui i biglietti Gratta e Vinci riescono a schiavizzare le persone, mantenendo sempre viva nella mente dei giocatori l'idea di una molto frequente possibilità di vincita milionaria, un facile traguardo. Trasformando le…
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Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise…

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Petit traité pour ne pas se faire avoir par la société de consommation Spots télévisés, affiches surdimensionnées placardées à tous les coins de rue, bons de réduction à foison… Nous sommes bombardés d’annonces publicitaires. Non, Madame la ménagère de moins de…

Brand Intimacy

by Mario Natarelli

|This title releases April 25, 2017

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially…

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Holbrook insiste sur la différence entre la recherche marketing d’une part et la recherche sur le consommateur d’autre part. Les travaux de recherche sur le consommateur se sont toujours appuyés sur des emprunts interdisciplinaires assez éclectiques. Cette…

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In the tradition of international bestsellers, Future Shock and Megatrends , Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave , a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology. The Mobile Wave…

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This is a summary of behavioral economist and New York Times bestselling author Dan Ariely's Predictably Irrational: The Hidden Forces That Shape Our Decisions; offering a much-needed take on the irrational decisions that led to our current economic crisis.…