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What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but…

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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

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Con l’avvento di smartphone e tablet, lo shopping on-line è sempre più alla portata di tutti: si acquistano non più soltanto viaggi e vacanze, ma musica, film, mobile app, servizi bancari o assicurativi, prodotti hitech, ma anche moda, accessori, mobili,…
Kobo ebook | Italian

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Per creare eventi vincenti devi prima apprendere a fondo la conoscenza di te stesso! CHE COS'È UN EVENTO? Questa domanda apre una serie innumerevole di strade da percorrere. Per capire ed indagare su un fenomeno così complesso come l’EVENTO dobbiamo capire quali…

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As redes sociais é esse novo mundo a desbravar e encontrar as suas riquezas. O mais importante é que devemos ver as redes sociais não como mais um canal de contato, mas como transformar o consumidor 2.0 num canal de contato. Esse mesmo…

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Holbrook insiste sur la différence entre la recherche marketing d’une part et la recherche sur le consommateur d’autre part. Les travaux de recherche sur le consommateur se sont toujours appuyés sur des emprunts interdisciplinaires assez éclectiques. Cette…
Kobo ebook | French

$5.99

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Belk est aujourd’hui l’un des plus productifs et influents chercheurs au monde. Malgré sa production gigantesque, et même si Belk dit ne pas avoir une vision pragmatique dans la recherche, il est aisé d’identifier des axes forts dans ses publications, qui seront…
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Desmistificando antigas teorias de marketing sobre o comportamento do consumidor, este livro traz uma visão completamente inovadora para a área: o estudo e a influência da biologia, fisiologia e anatomia no consumo. Questiona as teorias econômicas sob o ponto de…
Kobo ebook

$9.99

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Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise…

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The iTunes audio book Number 2 Bestseller is finally available in text. Darren Kelly takes you inside the mind of your customer to show you how they buy, based on a range of emotions and lesser logical reasons. His research covers the communication process from…

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Petit traité pour ne pas se faire avoir par la société de consommation Spots télévisés, affiches surdimensionnées placardées à tous les coins de rue, bons de réduction à foison… Nous sommes bombardés d’annonces publicitaires. Non, Madame la ménagère de moins de…

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A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will fundamentally change your understanding of food and drink brands…