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A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless…

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With the popularity of Michael Moore, Adbusters magazine and Naomi Klein’s No Logo , it’s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In…
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This book presents a practical approach to ensuring your retail store’s success with consumers. It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and…

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Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity. In his bestselling book Hooked, author Nir…

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…

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A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging…

Bone of Loyalty

by Patience Chee

|January 29, 2016

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Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your…

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Il saggio inquadra il funzionamento delle monete complementari nella storia e nelle esperienze recenti, collocandolo nel contrastato dibattito attuale sulla crisi che coinvolge: l'euro, i rapporti tra i Paesi dell'eurozona, il sistema finanziario, la metrica che…
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In this groundbreaking book, trend forecaster James Wallman reveals the world's growing sense of Stuffocation - and how we can move away from it 'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday Times We have more stuff than…

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When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals…

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Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most…
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It is against human nature to do something that does not feel good. Buying certain products and services makes us feel happy, respected, beautiful and successful. A consumer inside all of us actively seeks pleasure and avoids displeasure. Pleasant experiences…