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A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that…

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Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But…

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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our…

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics…

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La importancia del marketing se demuestra en la propia generación de valor, es decir de riqueza, pues su esencia es “crear y provocar valor en el cliente”. La complejidad del marketing surge de la misma complejidad del hombre como consumidor, que desde ya…

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A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author…
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|May 1, 2017

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In his poem, Beautiful Old Age, D.H. Lawrence wrote, “It ought to be lovely to be old.” However, “lovely” is not how many aged men and women feel after being swindled. While those 65 and older comprise about an eighth of the U.S. population, they represent about…

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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer…
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|December 27, 2016

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Go inside the trend that spawned a multi-billion dollar industry for the top five percent. Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting.…

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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now…

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A bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast…
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|November 24, 2015

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This book presents a practical approach to ensuring your retail store’s success with consumers. It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and…