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The Long Tail: Why the future of business is selling less of more

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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most…
Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future

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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer…
Hooked - 30 Minute Expert Guide: Official Summary To Nir Eyal's Hooked

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Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity. In his bestselling book Hooked, author Nir…
Phishing for Phools: The Economics of Manipulation and Deception
Audio Book (CD)

|May 31, 2016

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save 22%

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…
Cool: How The Brain's Hidden Quest For Cool Drives Our Economy And Shapes Our World

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A bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast…
Stand Up To Elder Financial Abu$e
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|May 1, 2017

$13.33

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In his poem, Beautiful Old Age, D.H. Lawrence wrote, “It ought to be lovely to be old.” However, “lovely” is not how many aged men and women feel after being swindled. While those 65 and older comprise about an eighth of the U.S. population, they represent about…
The Marketing Mavens
Kobo ebook

|June 12, 2007

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The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In…
High Wire: The Precarious Financial Lives of American Families

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Peter Gosselin predicted in High Wire that the American worker would take on an exceedingly high level of risk in the American economy, and would be ever more exposed to the volatility of the market. Today, Gosselin's worst fears have been realized. American…
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics…
Generación Z
Kobo ebook | Spanish

|November 27, 2017

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Con prólogo de la ministra de Sanidad , Servicios Sociales e Igualdad e introducción del presidente de Mapfre Todo lo que necesitas saber sobre los jóvenes que han dejado viejos a los millennials Si no encuentras ninguna relación entre Justin Bieber y los…
How To Act Normal: By Acting Crazy, In A World Of Influence

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Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But…
Retail Rebooted: Reboot Your Business Model & Stay Relevant

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A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author…
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