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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet…

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…

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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most…

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"One of the best books around for demystifying the deliberately mysterious arts of advertising." - Salon "Fascinating, entertaining and thought-stimulating." - The New York Times Book Review "A brisk, authoritative and frightening report…

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet…

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“This book is a bargain hunter’s bible.” —Michael Tonello, author, Bringing Home the Birkin These days almost half of everything is sold at some kind of discount. This seismic shift has made shoppers more savvy…

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A powerful exploration of how economic thinking has infiltrated every aspect of modern life, even our understanding of who we are and what it means to be a person. Economics is the academic success story of the 20th century, a potent force not just in markets and…

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates…

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The author of  A Year in Provence  takes readers on an around-the-world journey, showing them where to find the best of everything, including caviar, custom-made shoes, and more.

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Pourquoi s'intéresser à la protection des consommateurs aujourd'hui ? Parce que « nous sommes tous des consommateurs ! », pourrait-on répondre. Oui, mais pas seulement. La consommation est aussi en perpétuelle mutation et nous n’avons de cesse de réinventer nos…

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Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about…

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Faith Popcorn has been called "America's most highly regarded trends forecaster" ( Newsday ). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of…