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Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
Buyology: Truth And Lies About Why We Buy
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|February 2, 2010

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our…
Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, And Behave

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A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently…
Why She Buys: The New Strategy For Reaching The World's Most Powerful Consumers

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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the…
The Happiness Industry: How The Government And Big Business Sold Us Well-being

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In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5 , the manual of all diagnosable mental illnesses, for the first time included shyness and grief as treatable diseases. Happiness has…
The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never…

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An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is…
The Smarter Screen: Surprising Ways To Influence And Improve Online Behavior

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A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that…
Spent: Sex, Evolution, And Consumer Behavior

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A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that…
Revolutionary Wealth: How It Will Be Created And How It Will Change Our Lives

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Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our businesses, governments, families, and daily lives. In REVOLUTIONARY WEALTH, they once again demonstrate their…
Clicking: 17 Trends That Drive Your Business--And Your Life
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|January 6, 1998

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Faith Popcorn has been called "America's most highly regarded trends forecaster" ( Newsday ). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of…
The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do

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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time…
Consumed: How Markets Corrupt Children Infantilize Adults And Swallow Citi

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A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no…
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