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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?…
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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights.  But what if everyone is wrong?   In their acclaimed bestseller The Challenger Sale , Matthew Dixon…

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate…

Stuffocation: Living More With Less

by James Wallman

|This title releases February 28, 2017

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We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people are…

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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious Featuring 15 NEW trends and a recap of more than 75 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us…
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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you…

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The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on…

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music,…
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as…

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Elke keer dat iemand een product zoekt, deelt, koopt, beoordeelt of becommentarieert wordt belangrijke informatie gegenereerd. Zo ontstaat een schil van informatie rond dat product, een code halo. Ook personen die online actief zijn genereren zoâ n code halo,…

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Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing…
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.…