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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and…

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet…
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Paperback

|This title releases June 5, 2018

$20.47 online

$23.00

save 11%

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Non-obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future

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Get the 2018 Updated 8 th Edition of This Book! http://a.co/7iscpOc Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) Wall Street Journal Best Seller (2015 Edition) TOP 50 ALL AMAZON KINDLE BOOKS…
Phishing for Phools: The Economics of Manipulation and Deception

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…
Stuffocation: Living More With Less
Paperback

|March 28, 2017

$21.99

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We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people are…
Black Ops Advertising: Native Ads, Content Marketing And The Covert World Of The Digital Sell

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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is…
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

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Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a…
Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady…

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A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies…
Txt Me: Your Phone Has Changed Your Life. Let?s Talk about It.
Hardcover

|August 16, 2016

$21.03 online

$32.99

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What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . .…
Pre-suasión / Per-suation
Paperback | Spanish

|June 27, 2017

$24.05 online

$25.99

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¿Cuáles son las técnicas empleadas por los mejores para persuadir? ¿Qué elementos de la comunicación hacen que se conquiste a una audiencia? ¿Cuáles son los momentos fundamentales en cualquier argumentación? Robert Cialdini nos revela las estrategias de…
The Undercover Economist : Exposing Why The Rich Are Rich, The Poor Are Poor--And Why You Can Never…

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An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover…
Sweat Equity: Inside the New Economy of Mind and Body

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Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting.…
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