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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the…

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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries…
Hooked: How To Build Habit-forming Products
Hardcover

|November 4, 2014

$28.42 online

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?…
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Hardcover

|September 6, 2016

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“Best Business Books of 2016” — Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence ,…
The Effortless Experience: Conquering The New Battleground For Customer Loyalty

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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights.  But what if everyone is wrong?   In their acclaimed bestseller The Challenger Sale , Matthew Dixon…
Pre-Suasion: Channeling Attention for Change
Audio Book (CD)

|September 6, 2016

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, And Gift Giving Reveal About…

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate…
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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"Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages…
Affluenza: How Over-consumption Is Killing Us--and How to Fight Back
Paperback

|February 3, 2014

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Based on two highly acclaimed PBS documentaries watched by 10 million viewers, Affluenza uses the whimsical metaphor of a disease to tackle a very serious subject: the damage done?to our health, our families, our communities, and our environment?by the obsessive…
Phishing for Phools: The Economics of Manipulation and Deception
Hardcover

|September 22, 2015

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…
Business Gamification For Dummies
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|February 4, 2013

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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.…
User Experience Innovation: User Centered Design that Works
Paperback

|January 23, 2012

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User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a…
Customer Analytics For Dummies
Paperback

|February 2, 2015

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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you…