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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…

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"Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages…

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Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY , Yarrow and O'Donnell argue that these voracious…

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A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that…

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If individuality?by which we mean one?s inherent right to self-expression, self-actualization and self-fulfillment?is the highest ideal of a free society, then we North Americans are living in a Golden Age. The inclination to do it your way is an idea that…

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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is…

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…

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A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies…

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as…

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China’s rising position in African affairs, from that of quiescence to becoming a key economic actor on the continent, is now a well-recognized fact. The emergence of China as Africa’s top trading partner and the leading source of foreign direct…

Paperback | German

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We…

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Is yoga een sport? Waarom loopt iedereen ineens met enorme koptelefoons? Wat doen mensen met het 'tweede scherm'? Dit soort mysterieuze vragen kun je niet beantwoorden met steekproeven of spreadsheets. Je moet dieper graven - naar belevingen. Christian Madsbjerg…