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"Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages…

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…

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Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY , Yarrow and O'Donnell argue that these voracious…

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If individuality?by which we mean one?s inherent right to self-expression, self-actualization and self-fulfillment?is the highest ideal of a free society, then we North Americans are living in a Golden Age. The inclination to do it your way is an idea that…

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The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly…

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A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that…

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This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging…

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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is…

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A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies…

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As the Reagan administration began, Nancy Reagan chose new china for the White House-at a cost of $209,508. The pattern for the decade was struck. As the Reagans made wealth seem glamorous, what followed was a culture dominated by a belief in the "magic of the…

Paperback | German

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We…