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"Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages…

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…

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Learn to: Understand how consumers make purchase decisions Develop more effective marketing campaigns Speak directly to your customers' needs Gain customer loyalty in a competitive marketplace Get into the minds of consumers and increase your revenue!…

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental…

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Tea gowns, yards of flannel and pillow-case lace, stereoscopes, books of gospel hymns, the New Improved Singer Sewing Machine, side saddles, milk skimmers, straight-edged razors, high-button shoes, spittoons — some 25,000 items in all, most illustrated. "A…

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Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this…

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Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough…

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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies…

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Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY , Yarrow and O'Donnell argue that these voracious…

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In the tradition of international bestsellers, Future Shock and Megatrends , Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave , a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology.   The…

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Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to…

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No matter what type of boat you own, or what you do with it, the rapidly changing marine electronics field offers something to make your life easier -- from VHF and single-sideband radios to depthsounders, fishfinders, electronic chart plotters, radar, cellular…