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A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that…
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Predatory lending: A problem rooted in the past that continues today. Looking for an investment return that could exceed 500 percent annually; maybe even twice that much? Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the…
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There's a reason sex sells: it's always on our minds. But most of us don't realize the extraordinary ways it influences our lives and our economy outside the bedroom. With hilarious wit and sharp insights, Why Sex Sells draws on history, psychology and…

Brand Intimacy

by Mario Natarelli

|This title releases April 25, 2017

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially…

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In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively…
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What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . .…

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The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational , have examined how people make choices. But none explain why different people have such different styles of decision making—and…

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Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards,…

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The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure. Are you concerned that technology and the web are moving too quickly for you to keep up? Are you…

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For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure economy' and it will mean wrenching adjustments…
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Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This audiobook will help you close the gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption…