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As the populations of Europe and the US, soon to be followed by China, grow older, it is vital that marketers understand the effects of physiological ageing and their impact on marketing. The book that provides this advice is yet to be written. This book contains models for companies to use to…read more

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Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They’re superconsumers. Superconsumers are everywhere, and they span…read more

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Marketing and PR professionals are trained to effectively communicate a seller's message to a buying public. These professionals work in community relations, public and media relations, government relations, investor relations, corporate communications, marketing communications, public affairs,…read more

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Pre-Suasion: Channeling Attention for Change

by Robert Cialdini|

This title releases September 6, 2016

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from…read more

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Fifty Five Shades of Political Economy.... Capitalism is a tragic love story. Do we need an Economic Jihad? What can you say about the boring cock-fights between Capitalism deities of our time? You should be as disgusted as I am of these clown shows that chip away the substance of economic…read more

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The workbook includes both lesson and chapter review activities for users.read more

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User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience…read more

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By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles…read more

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from…read more

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When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide acceptance. Scitovsky's ground-breaking book…read more