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Audio Book (CD)

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…

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Fifty Five Shades of Political Economy.... Capitalism is a tragic love story. Do we need an Economic Jihad? What can you say about the boring cock-fights between Capitalism deities of our time? You should be as disgusted as I am of these clown shows that chip…

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Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling…

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18 easy ways to ensure consumers choose your product over the competition’s The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it…

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Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers “buy green” for…
Hardcover

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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely…

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Is the Customer In Your Boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed…
Kobo ebook

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The degree to which shopping, or, more broadly, consumerism, is both critiqued and defended in American society confirms the role that commercial goods play in our daily lives. This collection of essays provides case studies depicting selected aspects of this…

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Remember when you could go into a shop and the assistant actually knew about the products they were selling? How many times have you been frustrated beyond belief because you have had to chase the sales person who is supposed to be helping you? When was t
Kobo ebook

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Providing extensive examples of the conditions of children’s everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new…
Paperback

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Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new…