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Hardcover

|This title releases September 14, 2019

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Connecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is…
Hardcover

|September 1, 2016

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"A Practical Guide to a Winning Business Strategy" What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?  In this…
Kobo ebook | French

|December 14, 2016

$45.69 online

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Les « sports et loisirs de nature » sont de plus en plus massivement pratiqués en France et dans le monde mais cet engouement est sélectif. Certains usages déclinent, sont contestés dans leur légitimité, voire interdits. Que révèlent ces tendances à propos de nos…
Hardcover

|November 24, 2015

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Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to…
Paperback

|November 28, 2015

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Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a…
Kobo ebook

|November 12, 2012

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Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and…

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Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt…
Kobo ebook

|June 30, 2009

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This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer…
Paperback

|March 28, 2015

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Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan…
Kobo ebook

|November 27, 2014

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Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in…
Kobo ebook

|September 11, 2013

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The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from…