10 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Consumer Behaviour
$45 - $49.99
1 - 10 of 10 Results
Top Matches
Hardcover

|November 24, 2015

$46.70 online

$49.50

save 5%

In stock online

Not available in stores

Hardcover

|September 1, 2016

$45.50

In stock online

Not available in stores

"A Practical Guide to a Winning Business Strategy" What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?  In this…
Paperback

|November 28, 2015

$46.23 online

$51.95

save 11%

In stock online

Not available in stores

Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a…
Hardcover

|This title releases September 14, 2019

$46.28 online

$52.00

save 11%

Pre-order online

Not yet available in stores

Connecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is…
Paperback

|March 28, 2015

$46.23 online

$51.95

save 11%

In stock online

Not available in stores

Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan…

Ships within 1-2 weeks

Not available in stores

Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to…

Out of stock online

Not available in stores

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a…
Kobo ebook

|November 27, 2014

$47.99 online

$59.95

save 19%

Available for download

Not available in stores

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in…
Kobo ebook

|April 19, 2010

$48.59 online

$62.99

save 22%

Available for download

Not available in stores

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket…
Kobo ebook

|September 11, 2013

$47.99 online

$59.95

save 19%

Available for download

Not available in stores

The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from…