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Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive…
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We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we…

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Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure…
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Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4…

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Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt…

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We all shop. The essays in this wide-ranging anthology demonstrates how a material culture perspective-a focus on the mutual creation of people and their things-yields significant insights into multiple aspects of consumption in American culture. Connecting the…
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The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from…
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Connecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is…