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Marketing de services, 3e édition
Kobo ebook | French

|September 10, 2017

$59.99

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La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing…
Digital Advertising: Theory and Research
Kobo ebook

|February 17, 2017

$56.49 online

$70.54

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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps…
Transforming Organizations for the Subscription Economy: Starting from Scratch

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The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are…
Contemporary Consumer Culture Theory
Kobo ebook

|May 25, 2017

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Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help…
The Evolution of Household Technology and Consumer Behavior, 1800–2000

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The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself…
Handbook of Tourist Behavior: Theory & Practice
Kobo ebook

|January 13, 2009

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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes…
Consumption And The Making Of Respectability, 1600¿1800
Paperback

|June 28, 2002

$58.42 online

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Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and…
Creating Images and the Psychology of Marketing Communication
Kobo ebook

|August 15, 2006

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The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public…
Challenging Consumption: Pathways to a more Sustainable Future
Kobo ebook

|May 16, 2014

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Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption…
Consumers and Individuals in China: Standing Out, Fitting In
Kobo ebook

|January 3, 2013

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Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts the – still widespread – notion that Chinese…
Attitudes and Opinions
Kobo ebook

|January 15, 2005

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Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised…
Advertising and the World Wide Web
Kobo ebook

|April 1, 1999

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The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of…