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Financial Crisis in American Households: The Basic Expenses That Bankrupt the Middle Class

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More than one-third of Americans could not sustain a basic livelihood without government assistance. Almost 60 percent of seniors are dependent on the government. Why is this? This book examines how the U.S. economy's failure to deliver high-quality, universally…
Consumer Equality: Race and the American Marketplace: Race and the American Marketplace

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This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the…
Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

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This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and…
Tourist Experience and Fulfilment: Insights from Positive Psychology

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What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the…
The Psychology of Consumer Behavior
Kobo ebook

|June 17, 2013

$63.99 online

$79.94

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After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological…
People and Products: Consumer Behavior and Product Design
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|March 5, 2015

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By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand…
Responsible Tourist Behaviour
Kobo ebook

|August 15, 2013

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What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers…
Consumer Behavior Knowledge for Effective Sports and Event Marketing
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|January 7, 2011

$60.69 online

$75.87

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The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports…
Food Policy And The Environmental Credit Crunch: From Soup To Nuts

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The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from…
The Microstructures Of Housing Markets
Paperback

|August 3, 2016

$63.47 online

$67.10

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House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and…
Integrated Communication: Synergy Of Persuasive Voices

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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings…
Advertising And The World Wide Web
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|June 9, 2014

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$76.90

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The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of…