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Kobo ebook

|March 5, 2015

$63.89 online

$79.87

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By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand…

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Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors…

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More than one-third of Americans could not sustain a basic livelihood without government assistance. Almost 60 percent of seniors are dependent on the government. Why is this? This book examines how the U.S. economy's failure to deliver high-quality, universally…

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This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and…
Paperback

|August 3, 2016

$63.47 online

$67.10

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House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and…
Kobo ebook

|June 17, 2013

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After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological…
Kobo ebook

|January 7, 2011

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The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports…
Kobo ebook

|June 30, 2015

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$82.99

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The book edited by Prof. Paul has insightful analysis of the present existing scenario of Consumer Disputes Redressal Fora and uncovering who e gamut of i s sues and challenges that has been crept in under various circumstances over the years while delivering the…

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The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from…

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This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the…
Paperback

|June 9, 2014

$64.06 online

$76.90

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The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of…
Kobo ebook

|August 15, 2013

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What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers…