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Culture and Commerce: The Value of Entrepreneurship in Creative Industries

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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and…
Essentials of Consumer Behavior
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|October 26, 2016

$69.29 online

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Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a…
Capitalism And The Consumer (rle Consumer Behaviour)
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|October 15, 2015

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Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.
Consumer Psychology In A Social Media World
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|October 6, 2015

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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite…
Consumer Behaviour And Economic Growth In The Modern Economy (rle Consumer Behaviour)

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These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish…
Consumer Profiles (rle Consumer Behaviour): An Introduction To Psychographics

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about…
Consumer Redressal System and Consumer Protection in India: An Inter-disciplinary Study of Issues…
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|June 30, 2015

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The book edited by Prof. Paul has insightful analysis of the present existing scenario of Consumer Disputes Redressal Fora and uncovering who e gamut of i s sues and challenges that has been crept in under various circumstances over the years while delivering the…
Economic Psychology
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|August 14, 2017

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A comprehensive overview of contemporary economic psychology Economic Psychology  presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take…
Sensory Marketing: Research on the Sensuality of Products
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|December 16, 2009

$66.18 online

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What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers¿ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the…
A Companion to Julius Caesar
Hardcover

|May 11, 2009

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A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure. Explores Caesar from a variety of perspectives: military genius, ruthless tyrant, brilliant politician, first class orator,…
Contemporary Consumption Rituals: A Research Anthology
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|May 20, 2004

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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such…
The Handbook of Attitudes
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|April 4, 2014

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This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into…