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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about…
Paperback

|December 16, 2009

$66.18 online

$69.90

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What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers¿ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch ,…
Paperback

|October 15, 2015

$65.93 online

$70.00

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Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.
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|October 26, 2016

$85.24

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Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a…
Paperback

|October 6, 2015

$69.97 online

$74.10

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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite…
Kobo ebook

|This title releases June 20, 2017

$69.29 online

$86.60

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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and…
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|This title releases September 5, 2017

$66.00

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A comprehensive overview of contemporary economic psychology Economic Psychology  presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take…

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These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish…
Paperback

|April 1, 1989

$67.50

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This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science…
Hardcover

|May 11, 2009

$69.95

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A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure. Explores Caesar from a variety of perspectives: military genius, ruthless tyrant, brilliant politician, first class orator,…