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Consumer Behaviour
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Paperback

|February 7, 2012

$78.25 online

$96.95

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Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4…
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|February 25, 2015

$78.51 online

$83.90

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By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand…
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|December 21, 2009

$77.95

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Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore…