We found 8 results for “

showing 1 - 8 of 8 Results
Kobo ebook

$78.67

Available for download

Not available in stores

What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers…

Available for download

Not available in stores

What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the…
Paperback

$83.90

$78.43 online

save 6%

In stock online

Not available in stores

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand…

Available for download

Not available in stores

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand…
Paperback

$77.95

Out of stock online

Not available in stores

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore…
Paperback

$96.95

$78.25 online

save 19%

Ships within 1-2 weeks

Not available in stores

Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4…
Kobo ebook

$78.74

Available for download

Not available in stores

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological…
Paperback

$76.90

Ships within 1-2 weeks

Not available in stores

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious…