5 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Consumer Behaviour
$75 - $79.99
1 - 5 of 5 Results
Top Matches
Cb4 (with Coursemate With Career Transitions Printed Access Card)
Paperback

|February 7, 2012

$78.25 online

$96.95

save 19%

Ships within 1-2 weeks

Not available in stores

Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4…
Why People Buy
Paperback

|December 1, 1989

$78.43

In stock online

Not available in stores

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new…
Akzeptanz Von Beacons Für Location-based Advertising: Eine Empirische Analyse Aus…

In stock online

Not available in stores

Sports Marketing and the Psychology of Marketing Communication
Kobo ebook

|April 12, 2004

$78.89 online

$98.52

save 19%

Available for download

Not available in stores

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and…
People And Products: Consumer Behavior And Product Design
Paperback

|February 25, 2015

$78.51 online

$83.90

save 6%

In stock online

Not available in stores

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand…