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Sport Consumer Behaviour: Marketing Strategies

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All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical…
The Handbook of Attitudes
Paperback

|July 8, 2005

$82.20 online

$88.10

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This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into…
Culture And Commerce: The Value Of Entrepreneurship In Creative Industries

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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and…
Understanding Consumption
Paperback

|April 1, 1989

$81.00

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This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science…
Kundenmitwirkung Bei Der Dienstleistungsspezifizierung: Auswirkungen Auf Kundenbeurteilung Und…

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Der Konsument In Der Digital-kollaborativen Wirtschaft: Eine Empirische Untersuchung Der…

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

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The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The…
Measuring Advertising Effectiveness
Kobo ebook

|March 5, 2014

$84.19 online

$105.18

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This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic…
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author…