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Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today?s learners. CB3 streamlines an engaging introduction to the…read more

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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a…read more

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Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This…read more