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Created through a "student-tested, faculty-approved" review process, CB is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. CB offers comprehensive coverage of contemporary consumer behaviour…read more

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Reviewing key contemporary issues and debates about consumption, this accessible textbook portrays and assesses the varied and complex intersections of consumption and everyday life. The rich and idiosyncratic nature of local consumption practices is illustrated…read more

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A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.read more

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus…read more

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His first four chapters present what remains one of the most artful and accessible summaries of what psychologists know about human motivation. Economists will learn that the concept of utility in economic models corresponds to the psychologist's notion of…read more

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Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to…read more

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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture…read more

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Why does trust collapse in times of crisis? And when, instead, does it become a driver of growth, generating value? This book offers an analysis of the dynamics of trust through a sociological interpretation of the thought of John Maynard Keynes, the first…read more