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Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation…

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A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.
Kobo ebook

$91.86

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus…