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Cb7 (with Coursemate And Career Transitions 2.0, 1 Term (6 Months) Printed Access Card)

Ships within 1-2 weeks

Not available in stores

Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that…
Brand Psychology: Consumer Perceptions, Corporate Reputations
Hardcover

|March 28, 2016

$98.16 online

$128.95

save 23%

In stock online

Not available in stores

Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan…