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This book is an extensive, instructive account of what psychotherapy is all about, how it works, and what the psychotherapist and patient need to do to make it all happen. It not only serves to promote the preparation and readiness essential to successful…

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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and…

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We all shop. The essays in this wide-ranging anthology demonstrates how a material culture perspective-a focus on the mutual creation of people and their things-yields significant insights into multiple aspects of consumption in American culture. Connecting the…

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Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that…

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The degree to which shopping, or, more broadly, consumerism, is both critiqued and defended in American society confirms the role that commercial goods play in our daily lives. This collection of essays provides case studies depicting selected aspects of this…