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The Language Of Branding: Theory, Strategies And Tactics
Hardcover

|This title releases December 20, 2017

$189.00 online

$210.00

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The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary…
Routledge International Handbook Of Consumer Psychology
Hardcover

|November 28, 2016

$272.69 online

$336.00

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters…
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Created through a "student-tested, faculty-approved" review process, CB is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. CB offers comprehensive coverage of contemporary consumer behaviour…
Economic Psychology
Hardcover

|August 14, 2017

$114.08 online

$126.00

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A comprehensive overview of contemporary economic psychology Economic Psychology  presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take…
Cultural Studies and Anti-Consumerism
Hardcover

|August 10, 2011

$185.26 online

$228.38

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Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ¿culture jams¿ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and…
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while…
Negative Political Advertising: Coming Of Age
Hardcover

|April 1, 1991

$150.80 online

$161.00

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This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional…
Cb (with Cb Online, 1 Term (6 Months) Printed Access Card)
Paperback

|February 2, 2017

$121.47 online

$155.95

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Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With…
Quantifying Consumer Preferences
Hardcover

|May 21, 2009

$195.30 online

$226.50

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Lived Economies Of Default: Consumer Credit, Debt Collection And The Capture Of Affect

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Consumer credit borrowing ¿ using credit cards, store cards and personal loans ¿ is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go ¿bad¿, when people start to default on their…
Consumer Economics: Issues and Behaviors: Issues and Behaviors
Hardcover

|May 26, 2017

$167.76 online

$188.50

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Consumer economics or home economics, is the study and microeconomic analysis of individuals, consumers and families. It includes topics like consumer demand, wages and practices at a local or regional level. The aim of this textbook is to provide students with…
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and…
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