We found 68 results for “


Showing 1 - 12 of 68 Results

Available for download

Not available in stores

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and…

In stock online

Not available in stores

The new economy has given rise to new forms of competition. This book provides a rich mix of theory, research, and practice that will be accessible to managers wishing to understand how competition works. Competition, the roles of consumers, and legislative and…

Kobo ebook

$176.59 online

$229.24

save 22%

Available for download

Not available in stores

Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.…

In stock online

Not available in stores

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation…

Available for download

Not available in stores

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The…

Kobo ebook

$176.59 online

$229.24

save 22%

Available for download

Not available in stores

Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs,…

Available for download

Not available in stores

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control…

In stock online

Not available in stores

Market Mediations offers a fresh way to look at consumption practices as well as design and branding issues through analysis based on the French and European intellectual tradition. The economy of brands truly came into being in the mid-19th century as a way for…

In stock online

Not available in stores

Changing Cultures brings together a selection of challenging essays which have their roots in the fertile convergence of feminism, sociology and cultural studies. Themes include the assessment of feminist theory, its transformations and its ability to illuminate…

Hardcover

$169.90 online

$182.00

save 6%

In stock online

Not available in stores

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Hardcover

$169.90 online

$192.50

save 11%

In stock online

Not available in stores

As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social…

In stock online

Not available in stores

Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of…