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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…read more

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The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of…read more

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Financialization not only refers to the incredible power of the financial sector over economics and politics; it also refers to the creep of financial ideas, metaphors, narratives and measurements throughout society and culture more broadly. Examining a wide range of examples and case studies, Max…read more

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The formation of spatial alternatives and the representation of agent-specific heterogeneity are prime issues in empirical studies of location choice. This study surveys microeconomic and microeconometric models of individual location choice that permit to analyze the determinants of individual…read more

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Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the…read more

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Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today?s learners at a value-based price. Award-winning authors Babin and Harris cover essential consumer…read more

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The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a source of growth for leading luxury brands such as Louis Vuitton, Chanel, Cartier, Prada, and…read more

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The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the…read more

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Is fair trade a radical movement aiming to transform global systems of production and exchange, or is it a marketing niche that delivers small benefits to Southern farmers and a clean conscience to Northern consumers? Schisms currently opening between the US-based Fair Trade USA and the rest of…read more

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Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing…read more

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First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.read more