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The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and…

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Over the past few decades, dance has proliferated in movies, television, the Internet, and retail spaces while the inherent spiritual power associated with dance has also been linked with mass consumption. In this book, Walter marries the cultural studies of…

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Seeks to connect the reader to the scope and majesty of Freud's vision. Most chapters focus on one of his key texts before discussing the topics more widely in relation to other authors and to consumer research. Explanations by Melanie Klein, Jacques Lacan and…

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The new economy has given rise to new forms of competition. This book provides a rich mix of theory, research, and practice that will be accessible to managers wishing to understand how competition works. Competition, the roles of consumers, and legislative and…

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend…

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This book is an extensive, instructive account of what psychotherapy is all about, how it works, and what the psychotherapist and patient need to do to make it all happen. It not only serves to promote the preparation and readiness essential to successful…

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation…

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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising…

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"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace…

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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on…

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