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The new economy has given rise to new forms of competition. This book provides a rich mix of theory, research, and practice that will be accessible to managers wishing to understand how competition works. Competition, the roles of consumers, and legislative and…

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Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of…

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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to…

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Friedrich Hayek was awarded the 1974 Nobel Prize for Economic Sciences for his contributions to the analysis of money and the business cycle, and for his penetrating analysis of the interdependence of economic, social and institutional phenomena. Hayek was a…

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The fads, fashions, and media in popular consumer culture frequently make recreational and ideological "fun" of poverty and lower class living. It is a phenomenon that puts poor whites, poor blacks, women, gays, handicapped people, and other traditional…

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This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy.…

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This book details the results of the authors' research using laboratory animals to investigate individual choice theory in economics: consumer-demand and labor-supply behavior and choice under uncertainty. The use of laboratory animals provides the opportunity…

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As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social…

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Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today?s learners at a value-based price. Award-winning authors Babin and…

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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author…

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The global dimension of recreational and professional uses of ICTs makes them look universal and almost ahistorical. Aiming to reterritorialize globalized issues, this collection addresses new forms of digital labour as economic facts and as ideological…