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Essentials Of Consumer Behavior

by Debra L. Stephens

|This title releases October 21, 2016

Hardcover

$247.46 online

$266.00

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Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics. Balancing a strong academic…

Paperback

$24.00

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The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers…

Essentials Of Consumer Behavior

by Debra L. Stephens

|This title releases October 21, 2016

Paperback

$104.90

Pre-order online

Not yet available in stores

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics. Balancing a strong academic…