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Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that…

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Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this…

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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to…

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Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding,…

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What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever.…

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Many freshers and experienced team members often wonders how to bring consistent business to the company they work for. This book will give basic guideline to them about where to invest their efforts and what kind of output they can expect from different IT…

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Qualcuno sa quanto costa diventare genitori oggi? Passeggini, omogeneizzati, pannolini, carrozzine… Le ultime statistiche parlano di un investimento di diverse migliaia di euro solo nel primo anno di vita del bebè. Ovviamente c'è poco da stupirsi, chi infatti…

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Nykypäivän työelämä on kiireistä! Suurella osalla myynnin- ja markkinoinnin asiantuntijoita on aito halu tietojensa päivittämiseen ja uusien asioiden omaksumiseen, mutta usein työelämän vaateet ottavat…

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A arte da persuasão é um livro que pretende ajudá-lo de forma definita a tornar-se num mestre em matéria de comunicação e influência. Neste livro encontrará 22 fórmulas que poderá utilizar no…

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This is a summary of behavioral economist and New York Times bestselling author Dan Ariely's Predictably Irrational: The Hidden Forces That Shape Our Decisions; offering a much-needed take on the irrational decisions that led to our current economic crisis.…