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Hardcover

|April 4, 2017

$31.11 online

$33.99

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Predatory lending: A problem rooted in the past that continues today. Looking for an investment return that could exceed 500 percent annually; maybe even twice that much? Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the…
Kobo ebook

|June 20, 2017

$4.99

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Who are Captains of Capitalism? They are the ones that, with what they do, generate wealth for everyone! Well, after ten years from the beginning of the economic crisis, who commands? Let us see,they are not the producers who with the crisis see their goods…
Kobo ebook

|June 20, 2017

$14.99

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Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But…
Kobo ebook

|May 22, 2017

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A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author…

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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and…
Kobo ebook

|May 25, 2017

$58.59 online

$73.21

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Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help…

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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and…
Kobo ebook | Spanish

|May 19, 2017

$13.31

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La importancia del marketing se demuestra en la propia generación de valor, es decir de riqueza, pues su esencia es “crear y provocar valor en el cliente”. La complejidad del marketing surge de la misma complejidad del hombre como consumidor, que desde ya…

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Dat goed gebruik van data een bedrijf veel kan opleveren, is duidelijk. Waar het veel leidinggevenden aan ontbreekt is een goede visie op de volgende stap: wat doen we met al die informatie? Het doel, beter klantcontact en bouwen aan langlopende relaties, moet…
Kobo ebook

|June 3, 2017

$4.04

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This book presents lists of how to change hardware and behavior for efficiency as well as why this works in a theory explaining the list items and teaching the reader to advance the theory.

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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and…

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So much to read, so little time? This brief overview of Predictably Irrational tells you what you need to know—before or after you read Dan Ariely’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be…