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Economic Psychology
Paperback

|August 14, 2017

$66.00

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A comprehensive overview of contemporary economic psychology Economic Psychology  presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take…
The Moral Economy: Why Good Incentives Are No Substitute For Good Citizens

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Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards,…
Hug Your Haters: How To Embrace Complaints And Keep Your Customers
Audio Book (CD)

|July 25, 2017

$28.07 online

$30.00

save 6%

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Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This audiobook will help you close the gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption…
Marketing de services, 3e édition
Kobo ebook | French

|September 10, 2017

$59.99

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La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing…
Stress, Affluence and Sustainable Consumption
Kobo ebook

|September 18, 2017

$21.29 online

$26.58

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Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we…
The future of cosmetics retail
Kobo ebook

|October 13, 2017

$27.99

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Award-winning creative innovation studio, Holition, has published their latest research on in-store retail user experience surrounding facial recognition and other technology-based points of sales. Research, conducted in collaboration with University College…
Context and Cognition in Consumer Psychology
Kobo ebook

|October 16, 2017

$48.99 online

$61.22

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Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and…
Professional Consumer
Kobo ebook | Italian

|October 9, 2017

$2.99

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Ehi, pss…… La crescita si fa con la spesa, non con la produzione nè con il lavoro. Così viene generato reddito, quel reddito che serve a fare nuova spesa. Tocca allocare quelle risorse di reddito per remunerare chi, con la spesa, paga tutti. Questa la regola che…
Shoppercracia
Kobo ebook

|September 22, 2017

$7.39 online

$8.16

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Há mais de 25 anos, indústria e comércio iniciaram o processo de gerenciamento por categorias (GC) em suas empresas. A prática se disseminou com sucesso pelos Estados Unidos, Europa e outras regiões. No Brasil, várias iniciativas foram realizadas, mas poucas…
Brand Intimacy: A New Paradigm in Marketing
Kobo ebook

|This title releases October 31, 2017

$25.59 online

$31.99

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially…
Exploring the Rise of Fandom in Contemporary Consumer Culture
Kobo ebook

|October 31, 2017

$239.89 online

$299.76

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Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in…
The Routledge Companion to Consumer Behavior
Kobo ebook

|September 22, 2017

$69.29 online

$86.53

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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an…