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Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.read more

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The author of  A Year in Provence  takes readers on an around-the-world journey, showing them where to find the best of everything, including caviar, custom-made shoes, and more.read more

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Reviewing key contemporary issues and debates about consumption, this accessible textbook portrays and assesses the varied and complex intersections of consumption and everyday life. The rich and idiosyncratic nature of local consumption practices is illustrated…read more

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If it's Not in the Yellow Pages ... then it can probably be found in Terry Trucco's Where to Find It. Fully updated, this collection from Terry Trucco's popular New York Times column shows you how to locate hard-to-find, but often invaluable, goods and…read more

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It discusses the use of resources, pollution, and the distortions created in the economies of both wealthy industrialized nations and Third World countries.read more

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Plasebovaikutuksen merkitys ja teho kuluttajamarkkinoinnissa. Kuluttajien ostopäätöksistä valtaosa ei perustu rationaalisiin kustannus/hyöty-analyyseihin. Kuluttajat ostavat tunnesyistä, mutta selittävät hankintoja…read more

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The formation of spatial alternatives and the representation of agent-specific heterogeneity are prime issues in empirical studies of location choice. This study surveys microeconomic and microeconometric models of individual location choice that permit to…read more

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Fifteen brilliant essays on the kind of culture created by the magic of the marketplace in 1980s America, from architecture to the yuppie ascendancy. Amusing, caustic and cleverly written....What makes Culture in an Age of Money fun to read is its refreshing…read more

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There is a growing scholarly interest in the historical development of what has been called a "consumer society." In this important collection of essays, historians from six different countries trace the history of the consumer cooperative movement in much of…read more

Kobo Edition (eBook) | French

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Pourquoi certains produits et services déclenchent-ils un véritable buzz ? Comment se fait-il que certains messages ou idées se répandent comme une traînée de poudre ? Comment expliquer la viralité des contenus – brillants ou stupides, utiles ou superflus, chers…read more

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They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with…read more

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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author…read more