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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author…

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De quoi nous parle la consommation, de quoi la consommation est-elle le cœur ? Consommation, marché, marketing, marchandisation voici bien l'univers sémantique qui hante la société contemporaine. Pourtant, dans le monde de la recherche on ne peut être que surpris…
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This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic…
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A arte da persuasão é um livro que pretende ajudá-lo de forma definita a tornar-se num mestre em matéria de comunicação e influência. Neste livro encontrará 22 fórmulas que poderá utilizar no…
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Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new…

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As the Reagan administration began, Nancy Reagan chose new china for the White House-at a cost of $209,508. The pattern for the decade was struck. As the Reagans made wealth seem glamorous, what followed was a culture dominated by a belief in the "magic of the…
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Ce livre ne porte pas uniquement sur l'argent. Il vise plutôt à vous faire découvrir qu'il est un outil vous aidant à grandir et à être plus heureux. La plupart du temps, quand nous disons que nous voulons être riches, ce que nous désirons vraiment, c'est un…
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This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science…

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As redes sociais é esse novo mundo a desbravar e encontrar as suas riquezas. O mais importante é que devemos ver as redes sociais não como mais um canal de contato, mas como transformar o consumidor 2.0 num canal de contato. Esse mesmo…
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$203.00

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Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved…
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$129.50

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Encyclopedia of the Consumer Movement is the first comprehensive reference work on the subject. Written by consumer movement leaders and academic specialists in the field, the 198 alphabetical entries in this volume describe movement-related institutions,…