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Clicking: 17 Trends That Drive Your Business--And Your Life
Paperback

|January 6, 1998

$18.40 online

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Faith Popcorn has been called "America's most highly regarded trends forecaster" ( Newsday ). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of…
A Theory of Shopping
Paperback

|April 2, 1998

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The butt of endless jokes and the focus of considerable anguish, shopping offers significant insights into contemporary social relations and their nuances. This book is about shopping for ordinary things. It is also about love and devotion manifest within…
Negative Political Advertising: Coming Of Age
Hardcover

|April 1, 1991

$150.80 online

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This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional…
Understanding Consumption
Paperback

|April 1, 1989

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This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science…
As armas da persuasão: Como influenciar e não se deixar influenciar

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Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria entender quais são os fatores que levam uma pessoa a dizer “sim” a…
Why People Buy
Paperback

|December 1, 1989

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Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new…
Marketing et pauvreté: Être pauvre dans la société de consommation

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Consommation et pauvreté. Deux mots a priori antinomiques mais qui ne cessent d’être liés au gré des représentations, des discours et même des préjugés à propos des personnes pauvres. Deux mots de plus en plus liés aussi dans le champ du marketing qui se saisit…
Marketing de services, 3e édition
Kobo ebook | French

|September 10, 2017

$59.99

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La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing…
Shoppercracia: O gerenciamento por categoria: do planejamento à execução. O shopper no centro de…

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Há mais de 25 anos, indústria e comércio iniciaram o processo de gerenciamento por categorias (GC) em suas empresas. A prática se disseminou com sucesso pelos Estados Unidos, Europa e outras regiões. No Brasil, várias iniciativas foram realizadas, mas poucas…
Jeux de nature, natures en jeu: Des loisirs aux prises avec l'écologisation des sociétés

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Les « sports et loisirs de nature » sont de plus en plus massivement pratiqués en France et dans le monde mais cet engouement est sélectif. Certains usages déclinent, sont contestés dans leur légitimité, voire interdits. Que révèlent ces tendances à propos de nos…
Malaise dans la société de consommation: Essai sur le matérialisme ordinaire

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Pourquoi sommes-nous (presque) tous un peu matérialistes ? Les biens matériels occupent une place incroyable dans nos vies. En consommant, l’individu dessine les contours de sa vie, la modèle selon un schéma qui lui est propre. Consommer beaucoup, ou plus que…
Vielä ehtii!: 22 tärkeintä asiaa, jotka markkinoijan tulisi ehdottomasti tietää digitalisoituneessa…

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Nykypäivän työelämä on kiireistä! Suurella osalla myynnin- ja markkinoinnin asiantuntijoita on aito halu tietojensa päivittämiseen ja uusien asioiden omaksumiseen, mutta usein työelämän vaateet ottavat…
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