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Au cours de ses 50 années de carrière, Gérald Zaltman a contribué aux champs du comportement du consommateur et des études marketing, en 1) montrant ce que l’interdisciplinarité pouvait apporter à ces domaines ; en 2) vulgarisant pour les praticiens du marketing…
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Belk est aujourd’hui l’un des plus productifs et influents chercheurs au monde. Malgré sa production gigantesque, et même si Belk dit ne pas avoir une vision pragmatique dans la recherche, il est aisé d’identifier des axes forts dans ses publications, qui seront…
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Faith Popcorn has been called "America's most highly regarded trends forecaster" ( Newsday ). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of…

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As the Reagan administration began, Nancy Reagan chose new china for the White House-at a cost of $209,508. The pattern for the decade was struck. As the Reagans made wealth seem glamorous, what followed was a culture dominated by a belief in the "magic of the…
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Ce livre ne porte pas uniquement sur l'argent. Il vise plutôt à vous faire découvrir qu'il est un outil vous aidant à grandir et à être plus heureux. La plupart du temps, quand nous disons que nous voulons être riches, ce que nous désirons vraiment, c'est un…

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Holbrook insiste sur la différence entre la recherche marketing d’une part et la recherche sur le consommateur d’autre part. Les travaux de recherche sur le consommateur se sont toujours appuyés sur des emprunts interdisciplinaires assez éclectiques. Cette…
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This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science…

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Nenhuma pessoa vive, nos dias atuais, sem se relacionar de alguma forma com um profissional de vendas. Ele proporciona o lazer, o bem-estar, a informação, o divertimento, a cultura, a segurança, e tudo mais que cada cidadão necessita para viver no mundo atual.
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Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved…

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Nykypäivän työelämä on kiireistä! Suurella osalla myynnin- ja markkinoinnin asiantuntijoita on aito halu tietojensa päivittämiseen ja uusien asioiden omaksumiseen, mutta usein työelämän vaateet ottavat…
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This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic…

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Fifteen brilliant essays on the kind of culture created by the magic of the marketplace in 1980s America, from architecture to the yuppie ascendancy. Amusing, caustic and cleverly written....What makes Culture in an Age of Money fun to read is its refreshing…