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Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.

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The author of  A Year in Provence  takes readers on an around-the-world journey, showing them where to find the best of everything, including caviar, custom-made shoes, and more.

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Tea gowns, yards of flannel and pillow-case lace, stereoscopes, books of gospel hymns, the New Improved Singer Sewing Machine, side saddles, milk skimmers, straight-edged razors, high-button shoes, spittoons — some 25,000 items in all, most illustrated. "A…

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Plasebovaikutuksen merkitys ja teho kuluttajamarkkinoinnissa. Kuluttajien ostopäätöksistä valtaosa ei perustu rationaalisiin kustannus/hyöty-analyyseihin. Kuluttajat ostavat tunnesyistä, mutta selittävät hankintoja…

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Pourquoi certains produits et services déclenchent-ils un véritable buzz ? Comment se fait-il que certains messages ou idées se répandent comme une traînée de poudre ? Comment expliquer la viralité des contenus – brillants ou stupides, utiles ou superflus, chers…

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Seniority has its privileges-especially in Texas. Here are 16 different categories of bargains, including accommodations, shopping, restaurants, golf, and other recreational opportunities, and medical and dental services.

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Desmistificando antigas teorias de marketing sobre o comportamento do consumidor, este livro traz uma visão completamente inovadora para a área: o estudo e a influência da biologia, fisiologia e anatomia no consumo. Questiona as teorias econômicas sob o ponto de…

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No matter what type of boat you own, or what you do with it, the rapidly changing marine electronics field offers something to make your life easier -- from VHF and single-sideband radios to depthsounders, fishfinders, electronic chart plotters, radar, cellular…

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Reviewing key contemporary issues and debates about consumption, this accessible textbook portrays and assesses the varied and complex intersections of consumption and everyday life. The rich and idiosyncratic nature of local consumption practices is illustrated…

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Informing Health Care Purchasers In today's competitive marketplace, health care providers, corporate purchasers, and health care executives are focusing their attention on quality, value, and accountability. This valuable resource provides health care…

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Changing Cultures brings together a selection of challenging essays which have their roots in the fertile convergence of feminism, sociology and cultural studies. Themes include the assessment of feminist theory, its transformations and its ability to illuminate…

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First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.