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Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
Blind Spots: How to uncover and attract the fastest emerging economy
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|This title releases October 2, 2017

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Are you ready for the next global economic disruption? Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact…
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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"Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages…
Non-obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future

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WINNER of the 2017 Axiom Business Silver Medal in Business Theory! The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends! What unexpected insights can a…
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and…

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet…
Stuffocation: Living More With Less
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|March 3, 2015

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In this groundbreaking book, trend forecaster James Wallman reveals the world's growing sense of Stuffocation - and how we can move away from it 'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday Times We have more stuff…
Buyology: Truth And Lies About Why We Buy
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|February 2, 2010

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our…
Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, And Behave
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|February 25, 2014

$15.75 online

$23.00

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A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently…
The Happiness Industry: How The Government And Big Business Sold Us Well-being

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In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5 , the manual of all diagnosable mental illnesses, for the first time included shyness and grief as treatable diseases. Happiness has…
Business Gamification For Dummies
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|February 4, 2013

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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.…
Pre-suasión / Per-suation
Paperback | Spanish

|June 27, 2017

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$25.99

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¿Cuáles son las técnicas empleadas por los mejores para persuadir? ¿Qué elementos de la comunicación hacen que se conquiste a una audiencia? ¿Cuáles son los momentos fundamentales en cualquier argumentación? Robert Cialdini nos revela las estrategias de…
Phishing for Phools: The Economics of Manipulation and Deception
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|August 16, 2016

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…