We found 101 results for “


Showing 1 - 12 of 101 Results

In stock online

Available in stores

"Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages…

Paperback

$18.62 online

$20.95

save 11%

Pre-order online

Not yet available in stores

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…

In stock online

Available in stores

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet…

In stock online

Not available in stores

Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that…

In stock online

Not available in stores

Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our businesses, governments, families, and daily lives. In REVOLUTIONARY WEALTH, they once again demonstrate their…

Paperback

$20.91 online

$23.50

save 11%

Pre-order online

Not yet available in stores

The ALL NEW 2017 Edition of the Wall Street Journal Bestseller Non-Obvious Featuring 15 NEW trends and a recap of more than 75 previously predicted trends! Why are companies around the world investing in yoga and encouraging mindfulness? What can the world's…

In stock online

Available in stores

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most…

In stock online

Not available in stores

Remember when you could go into a shop and the assistant actually knew about the products they were selling? How many times have you been frustrated beyond belief because you have had to chase the sales person who is supposed to be helping you? When was t

Paperback

$17.23 online

$24.95

save 30%

In stock online

Not available in stores

"One of the best books around for demystifying the deliberately mysterious arts of advertising." - Salon "Fascinating, entertaining and thought-stimulating." - The New York Times Book Review "A brisk, authoritative and frightening report…

Paperback

$27.99

Out of stock online

Not available in stores

Learn to: Understand how consumers make purchase decisions Develop more effective marketing campaigns Speak directly to your customers' needs Gain customer loyalty in a competitive marketplace Get into the minds of consumers and increase your revenue!…

Paperback

$18.14 online

$19.00

In stock online

Not available in stores

The author of  A Year in Provence  takes readers on an around-the-world journey, showing them where to find the best of everything, including caviar, custom-made shoes, and more.

In stock online

Not available in stores

Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to…