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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the…

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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries…
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Hardcover

|September 6, 2016

$29.91 online

$37.00

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“Best Business Books of 2016” — Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence ,…
Hooked: How To Build Habit-forming Products
Hardcover

|November 4, 2014

$28.33 online

$29.95

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?…
Brand Intimacy: A New Paradigm In Marketing
Hardcover

|October 23, 2017

$28.48 online

$32.00

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are…
The Effortless Experience: Conquering The New Battleground For Customer Loyalty

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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights.  But what if everyone is wrong?   In their acclaimed bestseller The Challenger Sale , Matthew Dixon…
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, And Gift Giving Reveal About…

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate…
Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
Connecting with Customers: Making the most of the networked world
Hardcover

|This title releases September 14, 2019

$46.28 online

$52.00

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Connecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is…
Sweat Equity: Inside the New Economy of Mind and Body
Hardcover

|April 25, 2016

$31.00 online

$34.95

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Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting.…
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

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Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a…
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
Hardcover

|September 8, 2009

$25.69 online

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Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY , Yarrow and O'Donnell argue that these voracious…
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, And Define Your Power

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A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that…
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