We found 118 results for “


Showing 1 - 12 of 118 Results
Hardcover

$30.74 online

$37.00

save 16%

In stock online

Available in stores

“Best Business Books of 2016” — Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence ,…
Hardcover

$21.80 online

$29.95

save 27%

In stock online

Available in stores

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?…
Hardcover

$35.24 online

$39.00

save 9%

In stock online

Available in stores

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that…
Hardcover

$20.02 online

$31.50

save 36%

In stock online

Available in stores

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights.  But what if everyone is wrong?   In their acclaimed bestseller The Challenger Sale , Matthew Dixon…

In stock online

Not available in stores

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate…
Hardcover

$28.45 online

$31.95

save 10%

In stock online

Available in stores

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…
Hardcover

$29.92 online

$34.95

save 14%

In stock online

Available in stores

Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting.…
Hardcover

$31.89 online

$35.99

save 11%

Pre-order online

Not yet available in stores

Predatory lending: A problem rooted in the past that continues today. Looking for an investment return that could exceed 500 percent annually; maybe even twice that much? Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the…

Out of stock online

Available in stores

A powerful exploration of how economic thinking has infiltrated every aspect of modern life, even our understanding of who we are and what it means to be a person.      Economics is the academic success story of the 20th century, a potent…

In stock online

Not available in stores

Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive…
Hardcover

$194.63 online

$228.38

save 14%

In stock online

Not available in stores

Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ¿culture jams¿ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and…

In stock online

Available in stores

Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards,…