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Pre-Suasion: Channeling Attention for Change
Audio Book (CD)

|September 6, 2016

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$39.99

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…
Hug Your Haters: How To Embrace Complaints And Keep Your Customers
Audio Book (CD)

|July 25, 2017

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Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This audiobook will help you close the gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption…
Cool: How The Brain's Hidden Quest For Cool Drives Our Economy And Shapes Our World

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A bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast…
Phishing for Phools: The Economics of Manipulation and Deception
Audio Book (CD)

|May 31, 2016

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…
Sweat Equity: Inside The New Economy Of Mind And Body
Audio Book (CD)

|December 27, 2016

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Go inside the trend that spawned a multi-billion dollar industry for the top five percent. Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting.…
The Mobile Wave: How Mobile Intelligence Will Change Everything
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|October 25, 2016

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In the tradition of international bestsellers Future Shock and Megatrends, Michael Saylor, CEO of MicroStrategy, brings The Mobile Wave , a groundbreaking analysis of the impact of mobile intelligence - the fifth wave of computer technology. The Mobile Wave…
The Age Curve: How to Profit from the Coming Demographic Storm

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For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor-the size…
Empire Of Things: How We Became A World Of Consumers, From The Fifteenth Century To The Twenty-first

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What we consume has become the defining feature of our lives: our economies live or die by spending, we are treated more as consumers than workers and even public services are presented to us as products in a supermarket. In this monumental study, acclaimed…
The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing And…

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An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by…
The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing And…

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An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by…
What Is The Business Of Literature?
Audio Book (CD)

|February 21, 2017

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This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book…
Married To The Brand: Why Consumers Bond With Some Brands For Life

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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate…
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