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Conversation is King: How to Evoke Discussion and Increase Comments in Social Media Marketing

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As the marketplace becomes more and more competitive and traditional advertising techniques become less effective, creating a tribe of people who agree with the values and goals that your business stands for is key to long-lasting success. Conversation is King…
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics…
Routledge International Handbook of Consumer Psychology
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|November 18, 2016

$255.79 online

$319.74

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters…
Pre-Suasion: A Revolutionary Way to Influence and Persuade

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“Best Business Books of 2016” — Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence , social psychologist Robert…
Hooked: by Nir Eyal with Ryan Hoover , Summary & Analysis

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Hooked by Nir Eyal with Ryan Hoover | Summary & Analysis   Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining…
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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"Mesmerizing & fascinating..." — The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In…
Rebel Sell: Why The Culture Can't Be Jammed

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With the popularity of Michael Moore, Adbusters magazine and Naomi Klein’s No Logo , it’s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In…
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time…
Pick Another Checkout Lane, Honey: Learn Coupon Strategies to Save $1000s at the Grocery Store…

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What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but…
Fashion & Music
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|This title releases August 10, 2017

$136.79 online

$171.00

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This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc.…
Married to the Brand: Why Consumers Bond with Some Brands for Life
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|This title releases September 5, 2017

$32.50

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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must…
Transforming Organizations for the Subscription Economy
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|August 18, 2017

$58.59 online

$73.21

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The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are…