We found 252 results for “


Showing 1 - 12 of 252 Results

Available for download

Not available in stores

WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message…

Kobo ebook

$16.99

Available for download

Not available in stores

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal…

Available for download

Not available in stores

With the popularity of Michael Moore, Adbusters magazine and Naomi Klein’s No Logo , it’s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In…

Available for download

Not available in stores

For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

Available for download

Not available in stores

The Power of Influence and How It Affects People This book covers several topics including: Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Chapter 3: Does the internet influence bullying Chapter 4: How to…

Kobo ebook

$14.29 online

$18.46

save 22%

Available for download

Not available in stores

In this groundbreaking book, trend forecaster James Wallman reveals the world's growing sense of Stuffocation - and how we can move away from it 'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday Times We have more stuff than…

Available for download

Not available in stores

"Mesmerizing & fascinating..." — The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In…

Available for download

Not available in stores

This is a summary of behavioral economist and New York Times bestselling author Dan Ariely's Predictably Irrational: The Hidden Forces That Shape Our Decisions; offering a much-needed take on the irrational decisions that led to our current economic crisis.…

Available for download

Not available in stores

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and…

Available for download

Not available in stores

To our financial peril, most of us fail to realize how easily we can jeopardize our credit and how influential our personality is in doing so or not. Good People/Bad Credit, co-authored by a behavioral scientist, a banker and a journalist, and bottom-line to the…

Available for download

Not available in stores

Plasebovaikutuksen merkitys ja teho kuluttajamarkkinoinnissa. Kuluttajien ostopäätöksistä valtaosa ei perustu rationaalisiin kustannus/hyöty-analyyseihin. Kuluttajat ostavat tunnesyistä, mutta selittävät hankintoja…

Kobo ebook

$19.29 online

$24.99

save 22%

Available for download

Not available in stores

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now…