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Effective Seo And Content Marketing: The Ultimate Guide For Maximizing Free Web Traffic

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Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas.…
Obsessed: Building A Brand People Love From Day One

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The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the…
Blind Spot: Illuminating The Hidden Value In Business
Paperback

|November 2, 2016

$27.16 online

$39.99list price

save 32%

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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional…
Hug Your Haters: How To Embrace Complaints And Keep Your Customers
Hardcover

|March 1, 2016

$24.59 online

$37.00list price

save 33%

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Haters are not your problem. . . . Ignoring them is.   Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service…
Crap: A History Of Cheap Stuff In America

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Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And…
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

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Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY , Yarrow and O'Donnell argue that these voracious…
Honest To Greatness: How Today's Greatest Leaders Use Brutal Honesty To Achieve Massive Success

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The Customer Centricity Playbook: Implement A Winning Strategy Driven By Customer Lifetime Value

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How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The…
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, And Gift Giving Reveal About…

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate…
B2b Customer Experience: A Practical Guide To Delivering Exceptional Cx
Paperback

|June 28, 2018

$38.58 online

$39.99list price

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B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is…
Dumb Money: How Our Greatest Financial Minds Bankrupted The Nation

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The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and…
Good Ethics And Bad Choices: The Relevance Of Behavioral Economics For Medical Ethics

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An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields. Bioethicists have long argued for rational persuasion to help patients with medical decisions. But the…
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