859 results for
indigoBooks

Sort By:

Sorted By: Top Matches
Filtered By:
Books
1 - 12 of 859 Results
Top Matches
Influence: The Psychology of Persuasion

In stock online

Available in stores

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold! In this highly acclaimed  New York Times  bestseller, Dr. Robert B. Cialdini—the seminal…
A Human's Guide To Machine Intelligence: How Algorithms Are Shaping Our Lives And How We Can Stay…

In stock online

Available in stores

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every…
Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

In stock online

Available in stores

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying…
The Velvet Rope Economy: How Inequality Became Big Business

In stock online

Available in stores

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the…
Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary…

Ships within 1-3 weeks

Available in stores

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable…
Ask: The Counterintuitive Online Method To Discover Exactly What Your Customers Want To Buy…

Ships within 1-2 weeks

Available in stores

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even…
Big-box Swindle: The True Cost Of Mega-retailers And The Fight For America's Independent Businesses

In stock online

Not available in stores

A Book Sense Pick and Annual Highlight With a New Afterword In less than two decades, large retail chains have become the most powerful corporations in America. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our…
Aesthetic Intelligence: How To Boost It And Use It In Business And Beyond
Hardcover

|November 26, 2019

$35.15 online

$36.99list price

In stock online

Available in stores

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy…
Why She Buys: The New Strategy For Reaching The World's Most Powerful Consumers
Paperback

|September 13, 2011

$18.40 online

$24.00list price

save 23%

In stock online

Available in stores

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the…
Winning Her Business: How To Transform The Customer Experience For The World's Most Powerful…

In stock online

Not available in stores

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women . When people think about…
The Seven Challenges of Value
Paperback

|May 2, 2017

$17.00

In stock online

Not available in stores

“Many talk about value and value based pricing but very few have been successful implementing this. This book takes a very pragmatic and concrete view on how to go about this in reality and what the real issues are. This has become mandatory reading for all…
Marketing to the Millennial Woman

In stock online

Not available in stores

Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech…
Loading