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Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the…

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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries…
Hooked: How To Build Habit-forming Products
Hardcover

|November 4, 2014

$27.94 online

$29.95

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?…
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Hardcover

|September 6, 2016

$32.27 online

$37.00

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“Best Business Books of 2016” — Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence ,…
The Effortless Experience: Conquering The New Battleground For Customer Loyalty

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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights.  But what if everyone is wrong?   In their acclaimed bestseller The Challenger Sale , Matthew Dixon…
Phishing for Phools: The Economics of Manipulation and Deception

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and…

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet…
Pre-Suasion: Channeling Attention for Change
Audio Book (CD)

|September 6, 2016

$29.73 online

$39.99

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, And Gift Giving Reveal About…

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate…
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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"Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages…
Brand Intimacy: A New Paradigm In Marketing
Hardcover

|This title releases December 5, 2017

$31.91 online

$32.00

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially…
The Language Of Branding: Theory, Strategies, And Tactics
Paperback

|This title releases December 29, 2017

$69.90

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The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary…