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Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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|June 5, 2018

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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” ( Harvard Business Review )—explains how it’s not necessarily the message itself that changes minds,…
Hooked: How To Build Habit-forming Products
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|November 4, 2014

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?…
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Hardcover

|September 6, 2016

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*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER * Financial Times Best Business Books of 2016 *Inc.com’s Best Sales and Marketing Book of 2016 The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on…
Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, And Behave
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|February 25, 2014

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A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently…
The Effortless Experience: Conquering The New Battleground For Customer Loyalty
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|September 12, 2013

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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights.  But what if everyone is wrong?   In their acclaimed bestseller The Challenger Sale , Matthew Dixon…
Phishing for Phools: The Economics of Manipulation and Deception
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|August 16, 2016

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…
Consumption And Spirituality
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|October 11, 2016

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This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious…
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, And Gift Giving Reveal About…

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate…
Summary of Predictably Irrational: by Dan Ariely  Includes Analysis

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The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do

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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time…
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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|January 20, 2016

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"Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages…
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