Consumer Culture And Personal Finance: Money Goes to Market

Hardcover | February 15, 2010

byJacqueline Botterill

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This book explores the personal savings and credit discourses surrounding post-war British consumer culture.  This cultural history highlights the contradictory meanings of home ownership, domesticity, women's consumerism, and banking deregulation that underwrote unprecedented financial crisis and consumer indebtedness.  This is an ideal resource for Postgraduate Students and Researchers in the Sociology and Geography of Financial Markets, Consumer Culture, Family Sociology, and Economics (social economy of households).

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This book explores the personal savings and credit discourses surrounding post-war British consumer culture.  This cultural history highlights the contradictory meanings of home ownership, domesticity, women's consumerism, and banking deregulation that underwrote unprecedented financial crisis and consumer indebtedness.  This is an ide...

JACQUELINE BOTTERILL is Lecturer at the University of East London, U.K. She teaches qualitative research methods, consumer studies, media, promotion, and advertising at undergraduate and postgraduate levels. She is co-author of The Dynamics of Advertising and Social Communication in Advertising: Consumption in the Mediated Marketplace...
Format:HardcoverDimensions:260 pages, 9.8 × 5.66 × 0.74 inPublished:February 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230008674

ISBN - 13:9780230008670

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Table of Contents

Introduction-  Money anxieties: Recovering the History of 'low' Finance * Prisoner’s Dilemma: Thrift, Prudent Investment, Home Ownership *  Ill Repute: Women, Thrift, Everyday Debt * Higher Purchase: Home Furnishings, Credit, the Cult of Domesticity * Mobile Finance: Britain and the Road to Economic Prosperity? * Money goes to Market: Gentlemanly Bankers and Mass Credit * From Savers to Debtors: Fifty Years of Bank Advertising * Pressing Finance: Journalistic Rhetorics of the Consumer-led Boom *  Falling off the Treadmill: Pathologies of Debt in the Consumer Economy *
Conclusion- Women and Consumerism: Proportioning Moral Blame