Consumer Culture and the Media: Magazines in the Public Eye

Hardcover | September 18, 2012

byMehita Iqani

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How did consumer culture become synonymous with westernized societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.

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How did consumer culture become synonymous with westernized societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.

MEHITA IQANI is senior lecturer in Media Studies at the University of the Witwatersrand, Johannesburg, South Africa. She holds a PhD in Media and Communications from the London School of Economics and Political Science, UK.

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Kobo ebook|Jan 26 2016

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Format:HardcoverDimensions:200 pages, 9.05 × 5.71 × 0.74 inPublished:September 18, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230303684

ISBN - 13:9780230303683

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Extra Content

Table of Contents

Acknowledgements
List of figures
Media in Consumer Culture: An Introduction
The Public, Identity and Power in Mediated Consumer Culture
A Research Approach for Mediated Consumer Culture
Media Retail Spaces as Multimodal Spectacles: The Case of the Newsstand
Glossiness in Hyperreal Celebrity Portraiture
Commodity Choice and Commercial Heteroglossia in Consumer Media
Sexiness and Selling: Consumerism's Pornographic Imagination
Paper Mirrors: Images of Ideal Consumers
Media Strategies for Selling Consumer Culture: a Conclusion
References
Index

Editorial Reviews

"This book represents a milestone in the study of magazines. By developing an understanding of the public spaces of consumer culture, Mehita Iqani shifts the lens through which we think about magazines, showing the key role they play in 'selling' consumerism. A brilliant and original book, it is beautifully written and replete with vivid examples. It will be essential reading for students and scholars of media and communication studies, sociology, cultural geography and gender studies – as well as anyone interested in the relationship between media, communication technologies and consumer culture." - Rosalind Gill, King's College, London, UK