Consumer Culture, Modernity and Identity by Nita Mathur

Consumer Culture, Modernity and Identity

byNita Mathur

Kobo ebook | September 30, 2013

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This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

Title:Consumer Culture, Modernity and IdentityFormat:Kobo ebookPublished:September 30, 2013Publisher:Sage PublicationsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:8132118243

ISBN - 13:9788132118244

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