Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting by Sarah PraceusConsumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting by Sarah Praceus

Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource…

bySarah Praceus

Paperback | April 22, 2014

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Approximately one-third of the world s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.
Title:Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource…Format:PaperbackDimensions:170 pages, 21 × 14.8 × 0.02 inPublished:April 22, 2014Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658051043

ISBN - 13:9783658051044

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