Consumer Psychology: A Study Guide to Qualitative Research Methods by Paul M.W. HackettConsumer Psychology: A Study Guide to Qualitative Research Methods by Paul M.W. Hackett

Consumer Psychology: A Study Guide to Qualitative Research Methods

byPaul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens

Paperback | February 15, 2016

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Title:Consumer Psychology: A Study Guide to Qualitative Research MethodsFormat:PaperbackDimensions:100 pages, 8.3 × 5.8 × 0.68 inPublished:February 15, 2016Publisher:Barbara Budrich PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3847407724

ISBN - 13:9783847407720

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