Consumer Psychology

Paperback | January 1, 2010

byCathrine Jansson-Boyd

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  • Why do people behave and think the way they do?
  • What makes people choose certain products and services?
  • How does consumption affect our everyday lives?Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

    It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:

    • Memory
    • Learning
    • Perception
    • Attention
    • Emotions
    • Decision making

      Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

      Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

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    From the Publisher

    Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives?Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to ...

    Dr Cathrine V. Jansson-Boyd is Senior Lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK.

    other books by Cathrine Jansson-Boyd

    Format:PaperbackDimensions:312 pages, 3.74 × 2.64 × 0.22 inPublished:January 1, 2010Publisher:McGraw-Hill EducationLanguage:English

    The following ISBNs are associated with this title:

    ISBN - 10:033522928X

    ISBN - 13:9780335229284

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    Extra Content

    Table of Contents

    Contents

    Consumer psychology: what it is and how it emerged

    Consumer memory and learning

    Perception and attention

    Identity and consumption

    The emotional consumer

    Attitudes

    Advertising psychology

    Motivational determinants of consumer behaviour

    Consumer decision making and brand loyalty

    The Internet

    Children as consumers

    Consumption and happiness

    Consumers and the environment

    References
    Author index
    Subject index