Consumer Value: A Framework for Analysis and Research by Morris HolbrookConsumer Value: A Framework for Analysis and Research by Morris Holbrook

Consumer Value: A Framework for Analysis and Research

EditorMorris Holbrook

Paperback | July 1, 1999

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As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.
This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Title:Consumer Value: A Framework for Analysis and ResearchFormat:PaperbackDimensions:224 pages, 9.21 × 6.14 × 0.7 inPublished:July 1, 1999Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415191939

ISBN - 13:9780415191937

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Through a collection of essays, this book strives to analyse exactly what is it that the customer wants -- apart from being right. Morris B. Holbrook and the contributors to Consumer Value discuss how to reinforce the crucial themes of ‘serving’ the consumer and incurring customer satisfaction. Efficiency and excellence, esteem and ethics, spirituality and even play are major factors.