Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business by John A. QuelchConsumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business by John A. Quelch

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

byJohn A. Quelch

Paperback | February 4, 2016

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The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with anappreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.
John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and Management at Harvard School of Public Health.
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Title:Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable BusinessFormat:PaperbackDimensions:392 pages, 9.21 × 6.1 × 0.91 inPublished:February 4, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190235128

ISBN - 13:9780190235123

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Table of Contents

PrefaceIntroductionContributorsI. Corporate Strategy and Public Health1. John A. Quelch and Carin-Isabel Knoop: Johnson and Johnson: The Promotion of Wellness2. John A. Quelch and Margaret L. Rodriguez: Colgate-Palmolive Inc.: Superior Anti-Cavity Toothpaste3. John A. Quelch and Margaret L. Rodriguez: Royal Caribbean Cruises Ltd.: Safety, Environment and HealthII. Consumer Analytics and Health Care Outcomes4. John A. Quelch and Margaret L. Rodriguez: Carolinas Healthcare System: Consumer Analytics5. John A. Quelch and Margaret L. Rodriguez: Philips Healthcare: Marketing the HealthSuite Digital PlatformIII. Prevention And Adherence6. John A. Quelch and Margaret L. Rodriguez: Cancer Screening in Japan: Market Research and Segmentation7. John A. Quelch: Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)8. Leslie K. John, John A. Quelch, Robert Huckman: CVS Health: Promoting Drug AdherenceIV. Consumer Access and Affordability9. John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop: The Slingshot: Improving Water Access10. John A. Quelch, Margaret L. Rodriguez: Vaxess Technologies, Inc.11. John A. Quelch and Michael Norris: AccessHealth CT: Marketing Affordable HealthcareV. Consumerism and Paternalism12. John A. Quelch and Margaret L. Rodriguez: 23andMe: Genetic Testing for Consumers (A) and (B)13. John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively: Demarketing Soda in New York CityVI. Emerging Markets, Consumer Behavior and Public Health14. John A. Quelch and Margaret L. Rodriguez: Fresno's Social Impact Bond for Asthma15. John A. Quelch and Margaret L. Rodriguez: E-Cigarettes: Marketing Versus Public HealthVII. Consumer Power in Shaping Public Health16. John A. Quelch and Margaret L. Rodriguez: Rana Plaza: Workplace Safety in Bangladesh (A) and (B)17. John A. Quelch and Margaret L. Rodriguez: Note on Mobile Health Care

Editorial Reviews

"Delivers the clear and important message that all companies in all industries are responsible for public health." --Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises Ltd.