Consuming Environments: Television and Commercial Culture by Mike BuddConsuming Environments: Television and Commercial Culture by Mike Budd

Consuming Environments: Television and Commercial Culture

byMike BuddAs told bySteve Craig

Paperback | February 1, 1999

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Explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. Uses detailed examples illustrated with b&w images from actual commercials, news broadcasts, and television shows to demonstrate how ads and programs are put together in complex ways to manipulate viewers, and offers specific ways to counteract the effects of TV and overconsumption's assault on the environment. Budd is a professor of communication and director of the film and video program at Florida Atlantic University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Title:Consuming Environments: Television and Commercial CultureFormat:PaperbackDimensions:248 pages, 10 × 7 × 0.65 inPublished:February 1, 1999Publisher:Rutgers University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0813525926

ISBN - 13:9780813525921

Reviews

From Our Editors

Whether they love it, hate it , or use it just to pass the time, American adults are watching more television than ever. This gives that medium more power over consumers than at any other time in history. Advertisers and television executives are ecstatic about this because it’s access to our brains that they buy and sell. Consuming Environments by Mike Budd, Steve Craig, and Clay Steinman explores how much TV people watch, why they watch so much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health and how advertising companies shape programming.