Consuming Environments: Television and Commercial Culture by Mike BuddConsuming Environments: Television and Commercial Culture by Mike Budd

Consuming Environments: Television and Commercial Culture

byMike BuddAs told bySteve Craig

Paperback | February 1, 1999

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Title:Consuming Environments: Television and Commercial CultureFormat:PaperbackDimensions:248 pages, 10 × 7 × 0.65 inPublished:February 1, 1999Publisher:Rutgers University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0813525926

ISBN - 13:9780813525921


From Our Editors

Whether they love it, hate it , or use it just to pass the time, American adults are watching more television than ever. This gives that medium more power over consumers than at any other time in history. Advertisers and television executives are ecstatic about this because it’s access to our brains that they buy and sell. Consuming Environments by Mike Budd, Steve Craig, and Clay Steinman explores how much TV people watch, why they watch so much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health and how advertising companies shape programming.