Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On

byJonah Berger

Kobo ebook | March 5, 2013

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New York Times bestseller

W****hat makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Title:Contagious: Why Things Catch OnFormat:Kobo ebookPublished:March 5, 2013Publisher:Simon & SchusterLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1451686595

ISBN - 13:9781451686593

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Rated 4 out of 5 by from Contagious clear and to the point - not as insightful as i hoped but still a handy resource
Date published: 2014-03-26
Rated 5 out of 5 by from Contagious An excellent sociology book, perhaps a bit repetitive at times, but the interesting notions brought up are an eyeopening
Date published: 2014-01-24
Rated 5 out of 5 by from Captivating This is an amazing book for anyone in marketing or sales. It is extremely easy to read. I liked it so much, I also bought a hard copy for my book shelf
Date published: 2013-08-17
Rated 5 out of 5 by from VERY INFORMATIVE In this day and age so many people believe that advertising and/or social media drive trends. New words have even been coined to describe the phenomenon … trending or viral. But are those two things enough to explain why people would be willing to pay $100 for a cheese steak sandwich, why a certain video gets millions of hits on YouTube or one brand of blender outsells another? Not really. In this book Jonah Berger looks at why things catch on. A look at his credentials and there is no doubt that he did the research he describes and that his theories are sound. Not only sound, but surprisingly interesting and delivered in a concise and often humorous manner. Even someone who has never studied marketing (ME) understood and enjoyed this book. The scariest thing about reading this little book? I came to realize just how gullible I am when it comes to advertising and media. It’s a bit of an eye-opener!
Date published: 2013-05-03