Contemporary Brand Management

Kobo ebook | February 19, 2014

Contemporary Brand Management
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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Title:Contemporary Brand ManagementFormat:Kobo ebookPublished:February 19, 2014Publisher:SAGE PublicationsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1483322947

ISBN - 13:9781483322940

Appropriate for ages: All ages

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